Close
Management Practices

STAMP 2015: Atelier's In-Salon Promotion

Stacey Soble | September 9, 2015 | 2:21 PM

Happier Hour
Atelier SalonSpa & Studio
San Jose, California
Owned by: Karie Bennett

The majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to drop in for Atelier’s ancillary services in-between hair appointments, Bennett designed the Happier Hour promotion.  

For $25, the promotion offered clients a professional makeup application plus a voucher for $25 worth of new Aveda makeup. The campaign, which cost $775 for poster design, copywriting and printing, was advertised with a large poster displayed outside the salon in the busy shopping center.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More