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Management Practices

STAMP 2015: Atelier's In-Salon Promotion

Stacey Soble | September 9, 2015 | 2:21 PM

Happier Hour
Atelier SalonSpa & Studio
San Jose, California
Owned by: Karie Bennett

The majority of Atelier’s guests are busy professional women, many of whom frequently go straight from a day at work to a night out. To incentivize them to drop in for Atelier’s ancillary services in-between hair appointments, Bennett designed the Happier Hour promotion.  

For $25, the promotion offered clients a professional makeup application plus a voucher for $25 worth of new Aveda makeup. The campaign, which cost $775 for poster design, copywriting and printing, was advertised with a large poster displayed outside the salon in the busy shopping center.

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