Management Practices

STAMP 2015: Mario Tricoci's Recruitment Materials

Stacey Soble | September 9, 2015 | 1:34 PM

Mario Tricoci Careers
Mario Tricoci Hair Salons & Day Spas
Palatine, Illinois
Submitted by: Kelly Ehlers, Ideas that Evoke

The internal human resources and recruitment teams at Mario Tricoci were looking for a better way to communicate with and engage potential new hires.

The Mario Tricoci Careers Facebook page allows employees to share with prospects what they love about their jobs.

Working with Ideas the Evoke, the company developed a career-specific brand to generate awareness among candidates and to increase the number of applications through social media. Mario Tricoci Careers features a recruitment-specific Facebook, Instagram and Twitter pages which gives candidates the opportunity to engage with the company about culture, job application process and career growth. A Mario Tricoci Careers blog showcases company staff and encourages application, and “I Am Mario” posts showcase current staff and why they love their jobs.

“The campaign increased online applications by 75 percent in the first year,” Kelly Ehlers says.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More