STAMP 2015: Salon Art-Tiff's Client Loyalty Program
Owned by: Sue Burkholder
In its fourth year, Salon Art-Tiff’s Royalty Rewards Club is a way for clients to earn a 9-16 percent return on their investment, plus up to $350 in salon bonuses. Enrollment is open the month of March only.
There are six different investment levels from Amethyst at $500 to Pearl at $3,500. The VIP guests decide which level best suits their needs, then pay up-front for an entire year of services and retail purchases. The salon uses the rewards it accumulates with product distributors to obtain products it gives away through the year, and in slow times, VIPS are offered specific services. To promote the program, the salon sent out two eblasts, featured it in salon signage, created buzz through social media and hand-delivered gift baskets to its top 30 clients who weren’t already members.
“We’ve seen excellent growth in this program each year,” Sue Burkholder says. “This year we had 45 memberships, putting our program total at $75,000.”