Close
Management Practices

STAMP 2015: Nuovo's Recruitment Materials

Stacey Soble | September 9, 2015 | 1:26 PM

Join the Nuovo Team
Nuovo Salon Group
Sarasota, Florida
Owned by: Terry McKee and James Amato

To target passionate, creative, like-minded people, Nuovo created a series of Facebook and Instagram posts featuring its team environment. The posts were circulated on Facebook with paid boosts, ensuring they reach a greater audience.

One of Nuovo's recruitment posts.

The messages include, “Live What You Love,” “Follow Your Passion” and “What Lights Your Fire?” and invite potential applicants to make the world more beautiful one client at a time. The images were run with a link to the careers page on the salon’s website.

“Since running the ads, we’ve had 28 applications come through our website in two months,” Terry McKee says.

Facebook Comments

More from Management Practices

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More