STAMP 2015: Pure the Blowout Bar's Branding Strategy
Passport to Beauty
Pure the Blowout Bar
Owned by: Gayle Fulbright, Jamie DeBerry, Jim DeBerry and David Linde
Pure’s fun brand punctuates the salon’s name with an animated blowdryer and a white stream of air. To market to businesses that are great cross-promoters, such as bridal stores and medical offices, the salon designed a “Passport to Beauty,” which explains what a blowout bar is and why it creates a fresh experience for clients.