Close
Management Practices

STAMP 2015: Pure the Blowout Bar's Branding Strategy

Stacey Soble | September 9, 2015 | 11:45 AM

Passport to Beauty

Pure the Blowout Bar

Encinitas, California

Owned by: Gayle Fulbright, Jamie DeBerry, Jim DeBerry and David Linde

 

Pure’s fun brand punctuates the salon’s name with an animated blowdryer and a white stream of air. To market to businesses that are great cross-promoters, such as bridal stores and medical offices, the salon designed a “Passport to Beauty,” which explains what a blowout bar is and why it creates a fresh experience for clients.

 

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More