Close
Management Practices

STAMP 2015: Atelier SalonSpa & Studio's Co-Branded Campaign

Stacey Soble | September 9, 2015 | 11:32 AM

Covering the Grey

Atelier SalonSpa & Studio

San Jose, California

Owned by: Karie Bennett

 

During the airing of the much-anticipated Fifty Shades of Grey, Atelier SalonSpa and Studio partnered with the nearby CineArts theater to persuade mature women to try haircolor for the first time. 

 

Promotional pieces—including  posters, mirror talkers, an animated ad, website banner, website promotional page, Facebook cover page and e-card blast—used a model image with the tagline, “If you have fifty shades of grey…we can cover it.” The promotion offered $20 off the guest’s first color service. 

 

“We partnered with the theater in our shopping center, and they ran our 15-second animated ad before the screenings of all the films in the theater that month,” owner Karie Bennett says. “During the week the film was released, we gave two movie passes to everyone who bought an Atelier gift card worth $100.”

 

Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More