Management Practices

STAMP 2015: Elizabeth Arden's Red Door Spa's Multi-Location Campaign

Stacey Soble | September 9, 2015 | 10:38 AM

The Red Door Ambassador Program
Elizabeth Arden Red Door Spas
Stamford, Connecticut
Submitted by: Kelly Ehlers, Ideas that Evoke

The Red Door Gal Social Media Ambassador program was developed to reach a younger, digitally savvy audience and expand the company’s reach through third-party ambassadors. The goals for the campaign were to generate local buzz for the 29 Red Door Spas across the country, to position Red Door Spas as the go-to for fast, quality beauty services; and showcase new services and products that appeal to a Gen-X audience.

A post from one of the program's Red Door ambassadors.

The program selected 29 location-specific online influencers who will receive a free service or product each month and will share their experiences with it through blogs and social media. The call-to-action was for potential ambassadors to share their gal in the city moment and show off their fashionable and beautiful lives.

In order to pursue this initiative in a timely manner, the salon company partnered with Kelly Ehlers of Ideas that Evoke to manage the campaign.

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