Management Practices

STAMP 2015: Charles Penzone Salons' Social Media Campaign

Stacey Soble | September 8, 2015 | 4:38 PM

Instagram Takeovers
The Charles Penzone Salons
Columbus, Ohio
Owned by: Charles and Debra Penzone

In the summer of 2014, The Charles Penzone Salons introduced professional Instagram accounts for all of its team members.

In February 2015, the salon implemented Instagram takeovers—an Instagram campaign in which a professional who works for the company is designated to take over posting for the Charles Penzone account for the day.

“This is a great way for our professionals to market themselves, as well as a great incentive for our professionals to sign up for an official Instagram account,” Debra Penzone says. “This allows followers to get a sneak peek into the salon, where professionals highlight their work, newest services and favorite products.”

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