Management Practices

STAMP 2015: Salon Gloss' Best Incorporation of a National Campaign

Stacey Soble | September 8, 2015 | 1:47 PM

Nick Arrojo at Salon Gloss

Salon Gloss

Woodstock, Georgia

Owned by: Tim Timmons


In his market, Tim Timmons is known for his makeovers. When a young woman who was an abuse victim submitted a makeover request because she wanted to show other women they can survive abusive situations, Timmons decided to do something special. As a salon vendor of the Arrojo product line, he invited Nick Arrojo to come do the makeover with him, and he hired a videographer to film it. 


Timmons ended up using the footage to make a commercial, and Arrojo provided the voiceover. The commercial airs on 21 premium cable channels 1,500 times a month for $5,000, and it runs as a commercial at the local movie theater 896 times per week. 


“It’s been a phenomenal success,” Timmons says. “We get 25 new client requests per week from the cable commercials and about 10 new clients a week from the movie theater airings,” he says.


Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More