Management Practices

STAMP 2015: Salon Gloss' Best Incorporation of a National Campaign

Stacey Soble | September 8, 2015 | 1:47 PM

Nick Arrojo at Salon Gloss

Salon Gloss

Woodstock, Georgia

Owned by: Tim Timmons


In his market, Tim Timmons is known for his makeovers. When a young woman who was an abuse victim submitted a makeover request because she wanted to show other women they can survive abusive situations, Timmons decided to do something special. As a salon vendor of the Arrojo product line, he invited Nick Arrojo to come do the makeover with him, and he hired a videographer to film it. 


Timmons ended up using the footage to make a commercial, and Arrojo provided the voiceover. The commercial airs on 21 premium cable channels 1,500 times a month for $5,000, and it runs as a commercial at the local movie theater 896 times per week. 


“It’s been a phenomenal success,” Timmons says. “We get 25 new client requests per week from the cable commercials and about 10 new clients a week from the movie theater airings,” he says.


Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More