STAMP 2015: Salon Gloss' Best Incorporation of a National Campaign
Nick Arrojo at Salon Gloss
Owned by: Tim Timmons
In his market, Tim Timmons is known for his makeovers. When a young woman who was an abuse victim submitted a makeover request because she wanted to show other women they can survive abusive situations, Timmons decided to do something special. As a salon vendor of the Arrojo product line, he invited Nick Arrojo to come do the makeover with him, and he hired a videographer to film it.
Timmons ended up using the footage to make a commercial, and Arrojo provided the voiceover. The commercial airs on 21 premium cable channels 1,500 times a month for $5,000, and it runs as a commercial at the local movie theater 896 times per week.
“It’s been a phenomenal success,” Timmons says. “We get 25 new client requests per week from the cable commercials and about 10 new clients a week from the movie theater airings,” he says.