Close
Management Practices

STAMP 2015: Salon Jaylee's Guerilla Marketing Campaign

Stacey Soble | September 8, 2015 | 1:30 PM

Virtual Easter Egg Hunt

Salon Jaylee

The Villages, Florida

Owned by: Janet West

 

Last year around Easter, Janet West decided to rebrand and rename her salon group, which until that point had three unique names. To target current clients so they were aware of the new name, and to show potential clients there was a “new” salon in town, they created a holiday-themed online contest to encourage traffic on the salon’s website and Facebook page. 

 

From April 11-17, guests could visit salonjaylee.com and hunt for Easter eggs—19 of which were hidden on the site’s various pages. Those who found the correct number of eggs were entered into a drawing for one of three $100 gift cards. To alert guests to the contest, an email was sent to the salon’s database, rules were posted on the salon’s Facebook page and flyers were positioned at the front desk. 

 

“About 100 people participated in the search for the hidden eggs, and each participant was required to submit his or her email to enter,” says West. “At the end, we shot a video of three service providers drawing the winners, and on the last day of the contest, we increased our likes by 180 percent.”

 

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More