Management Practices

STAMP 2015: Salon Jaylee's Guerilla Marketing Campaign

Stacey Soble | September 8, 2015 | 1:30 PM

Virtual Easter Egg Hunt

Salon Jaylee

The Villages, Florida

Owned by: Janet West


Last year around Easter, Janet West decided to rebrand and rename her salon group, which until that point had three unique names. To target current clients so they were aware of the new name, and to show potential clients there was a “new” salon in town, they created a holiday-themed online contest to encourage traffic on the salon’s website and Facebook page. 


From April 11-17, guests could visit and hunt for Easter eggs—19 of which were hidden on the site’s various pages. Those who found the correct number of eggs were entered into a drawing for one of three $100 gift cards. To alert guests to the contest, an email was sent to the salon’s database, rules were posted on the salon’s Facebook page and flyers were positioned at the front desk. 


“About 100 people participated in the search for the hidden eggs, and each participant was required to submit his or her email to enter,” says West. “At the end, we shot a video of three service providers drawing the winners, and on the last day of the contest, we increased our likes by 180 percent.”


Facebook Comments

More from Management Practices

Management Practices
Management Practices

SALON TODAY RECOMMENDS: 5 Articles on Solving Struggles in Retailing, Retention, Legislation and More

Elizabeth Jakaitis | June 16, 2017

Being a salon owner means managing the education of stylists, retention of staff, progress of profits and more. Inevitably, there are land mines in all of these areas and the path to success is not always clear. We've explored the Aveda Means Business blog and found stories of several salon owners who think outside the box to find solutions to common small-business struggles. Read about the areas where their businesses struggled and what they did to implement systems that work.

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | June 1, 2017

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More