STAMP 2015: Pin-Up Curls' Social Media Campaign
Fort Wayne, Indiana
Owned by: Erin Raber
Former cheerleader Erin Raber was looking for a spirited, fun-filled way to celebrate the salon’s first anniversary with her team when she viewed a wedding video clients had created. She approached the husband and wife team, offering to trade services for the production of a music video featuring her stylists.
The team created two music videos on Vimeo—one set to “Poison” and another to “Happy.” Raber featured the finished videos on the salon’s social media pages and their website.
“I wanted to show that the salon is a fun place to visit, and our Facebook likes grew like crazy,” she says. “Our clients love the videos and keep asking when we’re going to do another one—we even had one client write us our own song for the next video.”