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Management Practices

STAMP 2015: Scott J's Website

Stacey Soble | September 8, 2015 | 10:23 AM

ScottJ.com
Scott J Salons
New York, New York
Owned by: Scott Buchanan

Scott J’s website keeps the salon connected with its sophisticated New York clientele. When the salon decided to revamp its site, Owner Scott Buchanan wanted it to emphasize that the salon is active in the New York fashion scene and that its talented stylists are style authorities who stay on top of trends.

Working with Imaginal Marketing and a budget of $15,000, the salon rolled out the mobile-responsive site that serves as a digital business support center. Features include online booking and gift card sales, a style blog, a downloadable New Client offer, location-specific guest review feeds, photo galleries and salon menus, and a social media page that pulls from Facebook, Instagram, Pinterest, Twitter and YouTube.

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