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Management Practices

STAMP 2015: House of J. Henry's Television Commercial

Stacey Soble | September 4, 2015 | 12:24 PM

You are Beautiful

House of J. Henry

Portland, Maine

Owned by: Jaison Henry, Cynthia Brainerd & Adam Huntley

 

The team at House of J. Henry worked with producers at their local news channel on this 30-second spot that plays with the idea of the morning routine. In the clever commercial, a series of people look directly into the camera and primp, as if they were looking into their bathroom mirror. 

 

“The idea is everyone is uniquely beautiful, and beauty can be found anywhere,” Jaison Henry says.

 

The playful ad ends with a strong tagline: “You are Beautiful. (Pass it On.)”

 

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