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Management Practices

Announcing the 2015 STAMP Winners

Stacey Soble | September 4, 2015 | 9:09 AM

For salon and spa owners around the country, September is the perfect month to look at Calendar Year 2016 and plan out future marketing ideas and promotions around new services and retail. What better way to infuse some fresh ideas into your strategy than examinging the winning ideas from the salon industry's best marketers?

STAMP, or Salon Today Annual Marketing Program, is a show-and-tell bonanza of successful ideas, spanning from traditional media to digital media and campaigns to in-salon marketing. This year's competition features 25 categories and 54 honorees. Click on the individual honoree below to see their great marketing idea.

TRADITIONAL MARKETING

Print Ads
•    Salon Spa W, Des Moines Iowa:  #(Heart)YourStylist
•    Air Blow Dry and Salon, Mandeville, Louisiana: Life Isn’t Perfect
•    Impressions, Mequon, Wisconsin: The Downside Campaign

Radio Commercial
•    Coco Cheveux, South Portland, Maine: Show Your ‘Stash
•    Trixies, Des Moines, Iowa: Are You Ready to Be Pampered?

Television Commerical
•    Red 7 Salons, Chicago, Illinois: Changemakers
•    House of J. Henry, Portland, Maine: You are Beautiful

Direct Mail Piece
•    Coco Cheveux, South Portland, Maine: Loyalty Boosters

DIGITAL MARKETING

Website
•    Salon Gloss, Woodstock, Georgia: Salongloss.biz
•    Scott J Salons, New York, New York: ScottJ.com
•    Nuovo Salon Group, Sarasota, Florida: NuovoSalonGroup.com

Mobile Marketing
•    Ihloff Salon and Day Spa, Tulsa, Oklahoma: Mobile Upgrade
•    Eden Salon & Spa, Oklahoma City, Oklahoma: Online Consultuations

Social Media Campaign
•    Pin-Up Curls, Fort Wayne, Indiana: Spirit Vimeos
•    Salon Spa W, Des Moines, Iowa: 200 Random Acts of Kindness
•    The Charles Penzone Salons, Columbus, Ohio: Instagram Takeovers
•    Eden Salon & Spa, Oklahoma City, Oklahoma: Instafamous
•    Inspire Greatness Aveda Institutes: Story of the Week

Salon Blog
•    Nuovo Salon Group, Sarasota, Florida: Terry’s Salon Blog
•    Modern Concepts Salon, Ashburn, Virginia: Tips and Trends
•    Salon Concrete, Red Bank, New Jersey: Irrefutable Laws of Leadership
•    Razmataz Salon, Georgetown, Texas: Razzy’s Blog

Single Creative Social Media Post
•    Salon Art-Tiff, Ephrata, Pennsylvania: Halloween Contest
•    The Charles Penzone Salons, Columbus, Ohio: The Godfather’s Haircut

MARKETING CAMPAIGNS

Guerilla Marketing Campaign
•    Planet Salon, Los Angeles, California: Graffiti Mural
•    The Black Cat Salon and Spa, Kailua, Hawaii: Cherish a Moment
•    Salon Jaylee, The Villages, Florida: Virtual Easter Egg Hunt
•    Salon Rootz, Medina, Ohio: Lunch with Us

Best Incorporation of a National Campaign
•    Salon Gloss, Woodstock, Georgia: Nick Arrojo at Salon Gloss

Overall Coordinated Campaign
•    Jillian Grace Salon, West Grove, Pennsylvania: Summer Beauty Cocktail
•    The Charles Penzone Salons, Columbus, Ohio: Way to Say I Do

Philanthropic Campaign
•    Salon Rootz, Medina, Ohio: Angels for Kids
•    Impressions, Mequon, Wisconsin: Fifty Shades of Grey

Co-branded Campaign
•    Tyler Mason Salon Spa, Indianapolis, Indiana: Slow Food & Davines
•    Atelier SalonSpa & Studio, San Jose, California: Fifty Shades of Grey Color Campaign

Multi-Location Campaign
•    William Edge Salons, New Braunfels, Texas: Buddy System Cards
•    Elizabeth Arden Red Door Spas, Stamford, Connecticut: The Red Door Ambassador Program

BRANDED SALON MATERIALS

Salon Menu Design
•    Air Blow Dry and Salon, Mandeville, Louisiana: Show and Tell

Branding Strategy
•    Pure the Blowout Bar, Encinitas, California: Passport to Beauty
•    Honey & Sage Salon, Los Altos, California: Honey & Sage
•    Elizabeth Arden Red Door Spas, Stamford, Connecticut: The Red Door Gal

Mission Statement
•    Namaste Pure Design Salons, Denver, Colorado: Namaste Service Pledge
•    Salon Rootz, Medina, Ohio: The Salon Handbook

Business Card
•    Caruh Salon and Spa, Seattle, Washington: Beauty Notes

Employee Recruitment Materials
•    Inspire Greatness Aveda Institutes: Stand-Up Banner
•    Nuovo Salon Group, Sarasota, Florida: Join the Nuovo Team
•    Mario Tricoci, Chicago, Illinois: Mario Tricoci Careers

Client Loyalty Programs
•    Headlines The Salon, Encinitas, California: Hair Miles
•    Salon Art-Tiff, Ephrata, Pennsylvania: Royalty Rewards

IN-SALON MARKETING

Salon Signage
•    Red 7 Salons, Chicago, Illinois: Changemakers Floor Graphic

In-Salon Event
•    Blo, Raleigh, North Carolina: X Years Old

In-Salon Merchandising Display
•    Tyler Mason Salon Spa, Indianapolis, Indiana: Launching Essentials

In-Salon Promotion
•    Atelier SalonSpa & Studio, San Jose, California: A Happier Hour
•    Coco Cheveux: South Portland, Maine: Upgrade Menu

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