Salon Tour: Paul Joseph Salon

Elizabeth Jakaitis | August 24, 2015 | 9:28 AM
Photo 1 of 6
Photo 2 of 6
Photo 3 of 6
Photo 4 of 6
Photo 5 of 6
Photo 6 of 6

Paul Joseph Salon
Naperville, Illinois

Owner: Paul Gerace
Date of Opening: November 6, 2014
Style: Traditional meets contemporary
Square footage: 3,000
Number of styling stations: 14
Salon/spa equipment lines used: Takara Belmont
Furniture lines used: Novvo Etopa
Retail lines carried: Aveda
Color lines used: Aveda
Architect: Randy Voss
Photography: Trent Schalk

This second-life salon came with inherited plumbing, fire protection, some existing electric and mechanical, but was in definite need of a new and better life; it found just that when Paul and Aymee Gerace decided to reinvigorate it and open Paul Joseph Salon.

This Aveda Lifestyle Salon was designed and executed through the visualization of the guest experience starting from steps outside the front door. Using the notion of curb appeal, the interior and exterior design strategically aims to draw people in towards the space using warm yet colorful and bold earth tones such as copper, tan, dark wood and speckled Stone Ledger. It was also important for the owners that potential guests could see as much of the action as possible from outside; crediting some early words of advice from another salon owner with the concept that “a salon that looks busy, is busy.”

Though great attention was paid to the exterior curb appeal of the salon and drawing people in, the goal for the interior was simple: “to feel open and safe so that guests feel invited to walk around and shop,” says Gerace. "Once you enter, you are greeted by the spacious and bright retail area highlighted by large copper chandeliers resembling elegant, cascading locks of hair."

Facebook Comments

More from Salon & Spa Tours

Salon & Spa Tours
Salon & Spa Tours

Salon Tour: Heaven A Hair Boutique

Meg Psiharis | November 14, 2017

After many years standing behind a styling chair, Renee Sudol decided that it was time to ascend to a new level of the business by opening her own salon and creating a lavish environment that featured exclusive artistry combined with the best atmosphere and experience for her clients.

Industry News
Industry News

Minerva Beauty Names Winner in Salon Makeover Contest

Alison Alhamed | October 16, 2017

For some salon owners, the idea of a salon renovation is overwhelming, or there isn’t budget, or other things have taken priority. So Minerva Beauty launched the MODERN SALON Makeover Contest by Minerva Beauty, which grants one lucky winner the opportunity to see their salon get a total facelift. That means all new furniture from Minerva Beauty in partnership with Quest Resources. After combing through all of the amazing entries, the judges have spoken!

Industry News
Industry News

SALON TOUR: Janet St. Paul Studio for Hair and Beauty in Austin, Phyto Paris US Flagship

Alison Alhamed | September 27, 2017

The new Janet St. Paul Studio for Hair and Beauty is opening its doors June 1 in Austin, and will serve as the Phyto Paris flagship salon in the US. In addition to hair and wedding services, owner and master stylist Janet St. Paul staffed up with senior stylists to provide facial and skin care, traditional waxing services, makeup, brows and eyelash services, including lash extensions.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More