Close
Industry News

You Said/He Said: What You Believe Male Clients Think Versus What Men Actually Say About Themselves

Stacey Soble | August 19, 2015 | 2:39 PM

By interviewing two distinct populations of people—professional stylists/barbers and male clients—MODERN SALON Media's  Priority Male Study, which was underwritten by American Crew and Sport Clips, revealed some interesting differences about how professionals believe men think or behave versus what men say about themselves. Let’s take a look at some of the discrepancies:

>>>What Does A Men’s Haircut Entail?

        83% of You Say it comes with a wash and a blowdry

        39% of Men say it comes with a wash and a blowdry

>>>Cost of a Men’s Haircut

       You Say: $28.30

        Men Say: $18.50

>>>#1 Factor for Men Deciding Where to Get their Hair Cut

       You Say: Convenience to Work

       Men Say: Cost

>>>#1 Characteristic that Defines a Men’s Haircut

        You Say: Blending

        Men Say: Appropriate length of the Cut

>>>Do Men Rely on a Professional’s Recommendation on How to Cut & Style their Hair?

       You Say: Yes (67%)

       Men Say: No (46%)

>>>Primary Way Men Hear of a Salon/Barbershop

       You Say: Word of Mouth

       Men Say: Driving or Walking By

>>>Best Media to Get a Man’s Attention

       You Say: Social Media

       Men Say: Television

>>>On Recommending Products During a Haircut

       You Say: 97% are comfortable doing this

       Men Say: 66% say their professional doesn’t recommend products.

 

Learn more about what drives men’s grooming practices, including what they look for in a salon/barbershop, as well as what they want in a professional grooming experience, by checking out MODERN SALON Media's Priority Male Study.

Originally posted on Modern Salon.

Facebook Comments

More from Industry News

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Marketing Social media-savvy Stylists Jamie Dana and Jay Wesley Olson are desiging Social Media Magic, a two-day workshop to help stylists, salon owners and managers develop a social media brand and cultivate a community.
Marketing

Learn How to Create Social Media Magic

Stacey Soble | January 20, 2017

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More