Close

5 Ways to Build Your Male Clientele

Jamie Newman | August 13, 2015 | 1:45 PM

Men's groomer Patti Davenport, who nabbed American Crew's highest achievement for its educators, offers five tips for gaining guys.

1. Request referrals. “Ask your female clients who they know, by saying ‘We have a new specialist on the team who is well versed in men’s grooming and we’d love to offer her some clientele.’ Offer her a reward for her recommendation.
2. Hit the pavement. “Visit colleges, health clubs and local shops, introduce yourself and bring cards offering some sort of incentive. Be sure to discount product and not your services: Offer a 15 percent savings on product with a haircut, for example.”
3. Ask friends. “Get your spouse, male coworkers and friends into the salon. Let these haircuts work as billboards for you.”
4. Use social media. “Advertise specials to your followers: Call in now for a complementary upgrade to your haircut. Offering a hot towel or scalp brush at the bowl doesn’t take much time and works well for stylists looking to build clientele.”
5. Continually educate yourself. “Get good training under your belt, bring in models to build your confidence and, then, begin advertising that you specialize in men’s grooming. You can raise your prices when you advertise how much education you have or how in demand you are; these are the two ways you get promoted in this industry.”

 

Click here to read more advice from Davenport. 

Originally posted on Modern Salon.

Facebook Comments

More from News

Career The author, editor in chief Alison Alhamed, back when she was in beauty school.
Career

Is Being a Hairstylist a Low-Stress Job?

Alison Alhamed | January 16, 2018

Depending on your clientele, salon culture and overall job satisfaction, adjectives used to describe your job as a hairstylist typically fall into the positive category. But would you agree that being a hairstylist is one of the least stressful jobs out there? According to a recent report, hairstylists rank as the second-least stressful job.

Salon Today Recommends: Become a 6-Figure Stylist, Boost Your Bottom Line & Aveda’s Full Spectrum Demi+ Line

Lauren Salapatek | January 5, 2018

Salon Today is always on the lookout for savvy business advice, and we recently found great reads on these topics on Aveda Means Business. Get more info about Aveda’s new Full Spectrum Demi+ Line; Learn how one master colorist produces $500,000 in retail and service revenue each year. Boost your bottom line; hear what you can expect at Serious Business 2018; and see what one salon does to show client appreciation.

Load More