Industry News

Save the Date: PBA Executive Summit in Scottsdale, Dec. 3-4, 2015

Anne Moratto | August 4, 2015 | 8:38 AM

The Professional Beauty Association (PBA) will be hosting the PBA Executive Summit taking place on Thursday, December 3 - Friday, December 4, 2015 in Scottsdale, Ariz. This two-day event is designed exclusively for upper-level management and will include a key focus on industry trends, networking opportunities and leadership development.

This year's theme, The Changing Consumer Experience, allows PBA members and non-members, to explore the technological and cultural intelligence of today's modern consumer. Attendees will learn how to properly communicate with their target markets through various outlets such as social media and learn other aspects of creating meaningful digital conversations.

"Building off the success from the 2014 Executive Summit, the Professional Beauty Association (PBA) is excited to host this industry leading event again this year. As the beauty industry's largest trade association, PBA is focused on providing opportunities for our industry leaders to not only learn from other experts but to also learn from each other," said PBA Executive Director, Steve Sleeper. "This year's theme of 'The Changing Consumer Experience' is a key topic for the beauty industry as we continue to learn how to communicate with our customers in the evolving digital and social mediums."

2015 Speakers and Topics:

Building Digital Relationships and Innovation

Speaker: Terry Jones, Founder and former President of

E-commerce pioneer, Terry Jones, will provide the audience with the knowledge on how to effectively communicate with today's omni-channel customer and how to build an online-relationship. 

Millennials Factor: Paradigm Quake Based on New Values from Tech-Savvy Youth

Speaker: Lauren DeLisa Coleman, Mobile Strategy Specialist

As a Gen X and Y expert, Lauren DeLisa Coleman, will share insight on how professional beauty merges with modern technology.

The Collapse of Distinction

Speaker: Scott McKain, Best-Selling Author, and Internationally-Known Customer Expert

Best-Selling Author, Scott McKain, will outline the specific steps organizations must take to truly create distinction in their company and establish superiority in a competitive marketplace.

A speaker panel discussion following the individual presentations will be moderated by PBA Chairman of the Board, and Group President: R+Co & V76 Luxury Brand Partners, Reuben Carranza.

Registration is required and is available online at For additional information including ticket prices, itinerary and hotel reservations, please visit

Originally posted on Modern Salon.

Facebook Comments

More from Industry News

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Marketing Social media-savvy Stylists Jamie Dana and Jay Wesley Olson are desiging Social Media Magic, a two-day workshop to help stylists, salon owners and managers develop a social media brand and cultivate a community.

Learn How to Create Social Media Magic

Stacey Soble | January 20, 2017

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More