Service Spotlight: Bioradiance Facial at The Spa at the Mandarin Oriental New York
The BioRadiance Facial Suite at The Spa at the Mandarin Oriental New York.
We’re willing to bet “youthful glow” are two of the most-used words from clients describing what they want in a facial. The Spa at the Mandarin Oriental New York makes that the goal of the aptly named BioRadiance Facial aided by Amala products.
Process: Uses a combination of potent botanicals to restore radiance, clarify skin and even tone. Begins with peptide-rich gel mask to elevate luminosity, followed by an antioxidant facial massage to impart hydration. Finishes with a series of nourishing moisturizers for natural glow.
Who performs the service: Esthetician
Duration: 80 minutes
Cost: $340 Monday-Wednesday; $355 Thursday-Sunday
Business Impact: Around 25-30 percent of The Spa’s business is facials, including the BioRadiance Facial. The facial also supports the retailing of Amala products in The Spa’s boutique.
Target market: Clients of any age who are interested in eco-conscious treatments that brighten and even out skin while reducing appearance of sun spots and dark spots. Service is marketed through word-of-mouth with support from monthly and quarterly email newsletters.