Salon Business News

Are You Really Worth It?

Stacey Soble | February 3, 2015 | 9:52 AM

Price and value has been heavy on my mind lately, as I continue to see a wave of discounting of services from hairdressers, salons, education companies, fitness studios and more. I would have to say it is one of the most heartbreaking things for me to see when working with small businesses.

You see, what it tells me, without even knowing you or your business model, is that you have no plan. No brand purpose or promise. You do not value your own services or business.

"The realization of what it takes to create value might break your heart, because it means you have to specialize, take risks, create art, leave a positive impact and adopt generosity in all you do."--Seth Godin

While doing research for this post, I came across a blog from the great Seth Godin, titled, On Pricing Power, and it opens with this profound statement, which I could not say better myself…

From Seth’s blog…
If you’re not getting paid what you’re worth, there are only two possible reasons:
1. People don’t know what you’re worth, or
2. You’re not (currently) worth as much as you believe

This is probably the most important part of creating an awesome brand. Whether you are premium price or the lowest price, you still need to have a deep understanding of value, price and worth.

There is nothing wrong with promotions, adding value, or special pricing, but if discounting is the foundation of your brand, it’s gonna be a tough, painful road.

Instead of…

Instead of focusing on how little you can offer your services for, begin to focus on what value you bring to the table. And deliver that, consistently. It’s amazing what happens when people are happy with their experience and begin to tell their friends.

Instead of focusing on how little you can offer your services for, begin to focus on content creation that brings a ton of value on social platforms.

Instead of focusing on how little you can offer your services for, begin to focus on your WHY. WHY I would choose you over someone else?

Instead of focusing on how little you can offer your services for, begin to focus on how you are going to be a better businessperson.

Instead of focusing on how little you can offer your services for, begin to focus on healing the part inside you that does not see your worth. By far, the most difficult journey you will take, but so worth it. Just like you.

Nina Kovner’s Passion Squared empowers creative small biz owners by helping them find the clarity, courage and consistency it takes to create an awesome business and life. Their focus is strategy, online and offline marketing, brand development and personal development. To connect with Nina, visit


Facebook Comments

More from Salon Business News

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, the often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Career Denise Avallone and Donna Huston, owners of Adagio for Hair in El Dorado Hills, CA.

The Healthy Workplace Checklist

Rosanne Ullman | October 4, 2016

When salons encourage their stylists to make health and fitness a priority, the team is better able to take care of the salon's clients. Healthy Hairdresser Editor Rosanne Ullman compiled this Healthy Workplace Checklist to help owners with specific action items they can implement to begin developing a culture of wellness.

Load More