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Management Practices

2015 Salon Today 200: Philanthropy

Stacey Soble | December 18, 2014 | 8:31 AM
In Paso Robles, California, Salon Roux partners with Castro Cellars to bring A.J. Croce and The Janks to perform on the Central Coast with proceeds to benefit Studios on the Park.

On a daily basis, the staff of a salon or spa give of their time, talents and spirit to each and every client. When that giving energy is channeled by the business for a philanthropy, the local community or a cause benefits as the salon or spa banks community goodwill. To prove their philanthropic initiatives were well-planned, we asked ST200 applicants to prepare a presentation to their community betterment associaiton which explained how to organize a fund-raiser, using their activities as examples. We asked them how they enegaged their clients, their staff, the community and the media, and requested they reveal the results. Bonus points were awarded when salons could prove that their good works resulted in a boost to business.

FRINGE HAIR SALON
Seattle, WA
fringeseattle.com
Jazmine Shannon
SQUARE FEET: 1,200     
TOTAL EMPLOYEES: 8
PRIMARY EVENT:
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Oribe, Bumble and Bumble, L’Oreal
COLOR: L’Oreal  
TECH SUPPORT: Salon Iris, Constant Contact, Godaddy.com     
“Small companies often have big hearts and a strong desire to make a difference. It was in that spirit that we created a monthly philanthropic initiative called the Year of Giving to focus on one organization each month and raise awareness, hold donation drives, volunteer, raise money and do whatever else is needed for the benefit of that month’s organization.” 

GORDON SALON
Highland Park, IL
Tony and Pam Gordon
SQUARE FEET: 1,950, 2,000, 4,500   
TOTAL EMPLOYEES: 50
PRIMARY EVENT:
AVERAGE CUT & STYLE: $71
BEST-SELLING RETAIL: Aveda
COLOR: Aveda  
TECH SUPPORT: Millenium, Demandforce, Constant Contact
ASSOCIATIONS:  CC, Intercoiffure, NCA, PBA  
“This past year, we organized a fund-raising yoga class that was held at our Lakeview location. Psychics from InVision did 10-minute readings, and one of our master stylists led a self-done body massage with Aveda essential oils.”

MANE ATTRACTION SALON
Phoenix, AZ
maneattractionsalon.com
Kendall Ong
SQUARE FEET: 2,400     
TOTAL EMPLOYEES: 28
PRIMARY EVENT: Beauty to the RESCUE, Phoenix Children's Hospital Fun-Raiser
AVERAGE CUT & STYLE: $74
BEST-SELLING RETAIL: Bumble and Bumble  
COLOR: Wella Professional  
TECH SUPPORT: Millennium, Demandforce
ASSOCIATIONS: Intercoiffure, PBA  
“Within the community, we are well-known for our support of animals. We have many clients who come to us just because of this involvement.”

MYRA J A SALON
Defiance, OH
myrajasalon.com
Myra English
SQUARE FEET: 1,900     
TOTAL EMPLOYEES: 8
PRIMARY EVENT: Christmas For Kids
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Milano  
ASSOCIATIONS:  NCA   
“Our community radio station hosts a Christmas for Kids live drive. This year we decided to spruce things up and do a Grinch and Whoville theme. Each stylist had a costume on, and we all styled our hair similar to those seen in Whoville. We had so much fun, and it brought in many families with their children to take pictures with the Grinch.”

PAVO SALON.SPA
Memphis, TN
pavosalonspa.com
Scot Robinson and Shawn McGhee
SQUARE FEET: 4,100     
TOTAL EMPLOYEES: 27
PRIMARY EVENT: Thanksgiving Food Drive
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SpaBiz, Demandforce  
ASSOCIATIONS: PBA  
“One team member came up with the brilliant idea of ordering BPA-free water bottles branded with Pavo’s logo, and we gave those as our thank-you gift for donating to the Tennessee Clean Water Network fountain project. Clients really responded to the cause and organization, and it tied in nicely to give them a bottle to use at these fountains.”

PURE SALON SPA
Louisville, KY
puresalon-spa.com
Laura Watkins
SQUARE FEET: 1,600     
TOTAL EMPLOYEES: 19
PRIMARY EVENT: Earth Month Bunco Event, Down Syndrome Louisville Kickball Tournament
AVERAGE CUT & STYLE: $39
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Salonbiz, Demandforce 
“We have had such a positive experience working with Down Syndrome Louisville that we decided to start participating as an employer for their jobs program. We hired a young lady by the name of Anna to join our team and work in the salon one day a week.”    

SALON 6
indianapolis, IN
salon6.net
Stephanie Gregoire
SQUARE FEET: 1,500     
TOTAL EMPLOYEES: 10
PRIMARY EVENT: Rock for Hope
AVERAGE CUT & STYLE: $37
BEST-SELLING RETAIL: Eufora  
COLOR: Eufora  
TECH SUPPORT: Clientrack, Demandforce      
“Rock for Hope is a silent auction featuring live music, food and a raffle. We were able to get the location, bands, food, raffle and silent auction items all donated to us by local businesses. With 100 percent of the proceeds going to Childhelp, we have donated more than $50,000 over the past 5 years.”  

SALON ROUX
Paso Robles, CA
salonroux.com
Jacque Leonard
SQUARE FEET: 4,000     
TOTAL EMPLOYEES: 18
PRIMARY EVENT: Benefit Concert for the Arts
AVERAGE CUT & STYLE: 60
BEST-SELLING RETAIL: Kerastase, Bumble and Bumble
COLOR: Kerastase, Bumble and Bumble
TECH SUPPORT: Mindbody, Constant Contact  
ASSOCIATIONS: PBA  
“Salon Roux replaced our yearly celebration anniversary party with its very first Benefit Concert for the Arts for Studios on the Park. Students from the local school district are offered art classes for free during school hours.”

THE CHARLES PENZONE SALONS
Powell, OH
charlespenzone.com
Debra and Charles Penzone
SQUARE FEET: 18,000, 20,000, 12,000, 1,100, 2,200, 2,500
TOTAL EMPLOYEES: 489
PRIMARY EVENT: Mother Daughter Spa Day, Pelotonia Fundraiser
AVERAGE CUT & STYLE: 50
BEST-SELLING RETAIL: Davines, Alterna Caviar, L'Anza
COLOR: Schwarzkopf, L'Anza
TECH SUPPORT: SalonBiz, Exact Target Digital Alchemy
ASSOCIATIONS:    Intercoiffure, ISBN, NCA   
“We have volunteered our talents at charity fashion shows, photo shoots, charity 5K races, and have shown our presence at nonprofit galas, luncheons and in-salon events.”

WILLIAM EDGE SALON
New Braunfels, TX
williamedge.com
William Edge Turner
SQUARE FEET: 5,600     
TOTAL EMPLOYEES: 20
PRIMARY EVENT: Earth Month, Locks of Love, Believing in Bryleigh
AVERAGE CUT & STYLE: 62
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Demandforce 
“Five years ago, we sat down with a group of determined ladies and created the Wild Dame Dinner. This is a ‘party with a purpose’ that selects two charities per year (centered around women and/or children) to support.”    

ADDITIONAL HONOREES*
Aura Salon & Day Spa, Scottsdale, AZ
Bella Salons & Spas, West Des Moines, Iowa
Elements of Style Salon & Day Spa, Eldersburg, MD
Impressions, Mequon, WI
Interlocks, Newburyport, MA
Omagi Salon & Spa, Louisville, KY
Style Downtown, Pensacola, FL
Trixies Salon, Des Moines, IA

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