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Salon Business News

2015 Salon Today 200: Growth, Part Two

Stacey Soble | December 7, 2014 | 11:20 PM

Sustaining steady growth year after year requires that a salon’s leadership master a number of best management practices, from recruiting the best talent to match your salon or spa culture to consistently delivering superb services and products with exemplary customer service to every guest, every visit. For SALON TODAY 200 applicants in this category, it’s a numbers game—who among them achieved the highest percentage of growth in gross sales between 2012 and 2013. This year, our Growth honorees grew at rates of 9 percent and higher, with an average growth rate of 22.76 percent. Here, are the second 50 honorees in the growth category for 2015.

(Check out the Honorees from Growth - Part One!)

MERMAID HAIR EXTENSIONS
Kirkland, WA
mermaidhairextensions.com
Cindy Reynolds
’12: $604,000
’13: $673,000
INCREASE: 11%
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: private label  
COLOR: Farouk, Goldwell, Italy
TECH SUPPORT: Salon Iris, Demandforce  
ASSOCIATIONS: NCA, PBA
“We have achieved growth by specializing in a niche market with a reputation as having the newest and best hair extension services in our area. Because of our high volume, we can stock a large supply of hair in different colors and textures.”

NAMASTE PURE DESIGN SALONS
Denver, CO
namastehair.com
Rick VanDeRiet and Tommy Pernell
’12: $1,062,000
’13: $1,303,000
INCREASE: 23%
SQUARE FEET: 500, 1,000, 2,000
TOTAL EMPLOYEES: 44
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Demandforce, Salonspaloop, Groupon   
“We doubled our number of training program hours and increased our efforts to bring in trainees. Our program grew from three students to 10, one day of education a week to two, and two instructors to five.”

NICO SPALON
Morgantown, WV
nicospalon.com
Nicholas Romanoli
’12: $883,000
’13: $1,051,000
INCREASE: 19%
SQUARE FEET: 2,500     
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Moroccanoil, Keratin Complex, private label
COLOR: Schwarzkopf, Alfaparf, Pravana
TECH SUPPORT: STX
“We have benefitted by appearing at bridal shows for educational seminars, as well as being published by local and state bridal publications, such as WV Weddings Magazine.”

NUOVO SALON GROUP
Sarasota, FL
nuovosalongroup.com
Terry McKee and James Amato
’12: $4,192,000
’13: $4,562,000
INCREASE: 9%
SQUARE FEET: 3,300, 3,000, 2,000
TOTAL EMPLOYEES: 72
AVERAGE CUT & STYLE: $57
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Demandforce  
ASSOCIATIONS: Intercoiffure, PBA
“As a 28-year-old company with already high productivity benchmarks, it’s not always easy to accomplish growth year after year. We attribute ours to an amazing leadership team that trains and coaches effective programs and systems that attract new guests and rewards loyal ones.”

NURTUR THE SALON
Columbus, OH
nurtursalon.com
Patrick Thompson
’12: $2,491,000
’13: $3,078,000
INCREASE: 24%
SQUARE FEET: 1,200 4,200
TOTAL EMPLOYEES: 74
AVERAGE CUT & STYLE: $35
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Millennium, SalonBiz Cloud,  Demandforce, Spa Boom, Campaign Monitor
ASSOCIATIONS: NCA, PBA
“Our new Grandview location quickly became a strong presence in the community by sponsoring the public library’s Summer Concert Series, participating in the monthly Grandview Hop and even partnering with local distilleries to serve as a stop on the Columbus Young Professionals’ 2013 Bar Hop.”

OMAGI SALON & SPA
Louisville, KY
omagisalonspa.com
Marian Maruca Sang
’12: $1,510,000
’13: $1,778,000
INCREASE: 18%
SQUARE FEET: 2,500     
TOTAL EMPLOYEES: 31
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Salo Biz, Demandforce
ASSOCIATIONS: NCA, PBA
“During the busy holiday season when traffic is high and parking is tough, we offer guests the ability to order products and gift sets online, by fax or phone, then drive up to our door and we’ll bring the wrapped packages out to the car. This is a huge convenience that our guests absolutely love.”

ON THE GREEN SALON AND DAY SPA
St. Marys, GA
onthegreensalonanddayspa.com
Mary Rose Cannistraro
’12: $620,000
’13: $728,000
INCREASE: 17%
SQUARE FEET: 5,100
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Millennium
ASSOCIATIONS: The Day Spa Association, NCA, PBA, Camden County Chamber of Commerce
“On the Green not only stands for being on the golf course, but also being green from the buildout to the recycled glass art hanging on our walls. We keep it coming with our new authentic Sicilian café, The Green Room, which is the perfect addition to our day spa.”

POSH SALON AND DAY SPA
Kokomo, IN
poshsalon-dayspa.com
Lindsay Daugherty-Pyle
’12: $279,000
’13: $358,000
INCREASE: 28%
SQUARE FEET: 1,500     
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $36
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: STX  
ASSOCIATION: ISBN
“One thing we’ve found successful is to make an offering during the appointment reminder call, letting the client know of a special they can take advantage of during the visit scheduled the following day. This helps us fill our book, and offers guests discounted prices on services they’ve never tried.”

PRODEDGY - A WILLIAM EDGE NEW ARTIST SALON
New Braunfels, TX
prodedgyhair.com
William Edge
’12: $1,118,000
’13: $1,332,000
INCREASE: 19%
SQUARE FEET: 2,600  
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $30
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Demandforce  
“To support our team’s development, we offer monthly morale and culture meetings, as well as daily connections to the individual’s progress. We hold monthly ‘connect sessions’ and a quarterly review with each team member.”

PYARA SPA AND SALON
Burlington, MA
pyaraaveda.com
Christine Perkins
’12: $1,935,000
’13: $2,206,000
INCREASE: 14%
SQUARE FEET: 3,400 12,000
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $70
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Millennium, Demandforce
“Each team member receives a printout of all the guests in their book that day. We asked everyone to take it a step further and add in when each guest should be re-booking and for what service. This simple adjustment took our pre-book numbers from 52 percent to 62 percent.”

QUATTRA VIA
Carlsbad, CA
quattravia.com
Brittany Adamson
’12: $870,000
’13: $1,114,000
INCREASE: 28%
SQUARE FEET: 3,600
TOTAL EMPLOYEES: 22
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Aveda
COLOR: Aveda
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA
“One of our most successful programs is focusing on enhanced suggestions for each guest. We laminated menu cards that staff provide to guests during consultation, then they ask the guests questions and match an enhancement to the guests’ needs.”

R SALON & SPA
Webster, NY
rsalon.com
Scott Dennis
’12: $481,000
’13: $638,000
INCREASE: 33%
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 14
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA
“We customize the shampoo and conditioner to the needs of the guest’s hair or desired style, which we discuss with them as we wash. While the conditioner is on, we wrap their head in a steamed towel and give them a calming massage, while the chair massages their backs.”

RED 7 SALON
Chicago, IL
red7salon.com
Jason Hall and David Kafer
’12: $2,122,000
’13: $2,319,000
INCREASE: 9%
SQUARE FEET: 2,400, 2,800
TOTAL EMPLOYEES: 43
AVERAGE CUT & STYLE: $65
BEST-SELLING RETAIL: Bumble and Bumble, Kevin Murphy
COLOR: Wella, Redken, Pravana
TECH SUPPORT: STX   
“We were the official hair salon for Lollapalooza. We also did hair for the MODA fashion show in Chicago, Pitchfork and most recently Glamorama with Macy’s, where our lead stylist demonstrated a glam look on a live TV news spot.”

REDBLOOM SALON
Calgary, AB Canada
redbloom.ca
Troy Winget and Jodi Ohama
’12: $2,280,000
’13: $2,776,000
INCREASE: 22%
SQUARE FEET: 1,700, 1,800, 2,300
TOTAL EMPLOYEES: 57
AVERAGE CUT & STYLE: $66
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Milano, Constant Contact  
“Our salons are open 10 hours per weekday. In 2012, we started giving stylists the option of working four, 10-hour shifts per week. About 40 percent of our service providers work this shift. This schedule eliminated the two-hour increments of unbookable time we were experiencing.”

RITUALS SALON
Tampa, FL
ritualsavedasalon.com
Jonathan and Elsa Mosco
’12: $245,000
’13: $304,000
INCREASE: 24%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 7
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Goloyal
“We are an education-driven salon and recently attended both the Qnity leadership and Qnity stylist seminars. Their system of right-brain/left-brain connection for the stylist is a great way to motivate the team to increase overall sales growth.”

THE ROOT SALON
Phoenix, AZ
therootsalon.com
Lauren Hart and Samuel Sciotto
’12: $513,000
’13: $589,000
INCREASE: 15%
SQUARE FEET: 1,200
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Alfaparf, L’Oréal Professionnel, Minardi Luxury Care
COLOR: Alfaparf, Wella, Redken
TECH SUPPORT: STX    
ASSOCIATION: PBA
“About a year and a half after opening our doors, we began to see a huge increase of new guests that were finding us from web-based review sites, such as Yelp.”

SALON 2000
Fleming Island, FL
salon2000fl.com
Lorraine L. Lillis
’12: $806,000
’13: $882,000
INCREASE: 9%
SQUARE FEET: 3,800
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda, Framesi
TECH SUPPORT: SalonBiz, Demandforce  
ASSOCIATIONS: PBA, Florida Retail Federation
“We created a list of quick add-on services that guests can add for an affordable price. These include pops of color, conditioning treatments, polish changes, eye zone treatments in our spa and more.”

SALON ALLURE, INC.
Huntsville, AL
salonallurehuntsville.com
Paula Lecher and Michelle McGough
’12: $1,202,000
’13: $1,327,000
INCREASE: 10%
SQUARE FEET: 2,600
TOTAL EMPLOYEES: 29
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken  
TECH SUPPORT: Envision, Demandrorce  
ASSOCIATION: PBA
“We implemented a points-based rewards program to further strengthen client loyalty. Everything is tracked electronically, so points are automatically earned for actions, services and retail purchases. When a guest earns 2,000 points, he or she earns $20 off his or her preferred product or service.”

SALON ART-TIFF
Ephrata, PA
salonarttiff.com
Sue Burkholder
’12: $978,000
’13: $1,085,000
INCREASE: 11%
SQUARE FEET: 4,000
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $45
BEST-SELLING RETAIL: L’Oréal Professionnel, Eufora, Private Label
COLOR: L’Oréal Professionnel
TECH SUPPORT: Millennium, Demandforce  
ASSOCIATIONS: NCA, PBA, ESON
“This year we hired a marketing director to work on promotions and events. We also have a marketing committee that is run by salon employees which plans quarterly events that fuel growth of new and existing clients.”

SALON BIYOSHI
Knoxville, TN
salonbiyoshi.com
Brandon and Mary Harris, David and Nancy Watkins
’12: $1,065,000
’13: $1,399,000
INCREASE: 31%
SQUARE FEET: 4,000
TOTAL EMPLOYEES: 27
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken  
TECH SUPPORT: Envision, Demandforce, StyleNet
ASSOCIATION: PBA
“A recent three-month digital campaign with a local television station more than doubled our Facebook likes and quadrupled our engagement. In order to optimize this enormous gain in prominence, we sent a special offer to more than 600 of those who freely shared their email addresses with us.”

SALON BY MILK + HONEY
Austin, TX
milkandhoneysalon.com
Alissa and Shon Bayer
’12: $6,789,000
’13: $8,289,000
INCREASE: 22%
SQUARE FEET: 7,200
TOTAL EMPLOYEES: 186
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Aveda, Kevin Murphy, Theorie
COLOR: Aveda, Wella, Organics
TECH SUPPORT: SpaBooker  
“We implement monthly incentive programs for our stylists to help them increase their upgrades and retail sales. For example, we provided different daily goals for them to hit in order to earn raffle tickets. The raffle winner earned an all-expenses paid trip to a national education show.”

SALON DISEGNO
Lawrenceville, GA
salondisegno.com
David and Stacy Hodges
’12: $522,000
’13: $694,000
INCREASE: 33%
SQUARE FEET: 1,500 1,800  
TOTAL EMPLOYEES: 19
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Pureology, Redken
COLOR: Redken  
TECH SUPPORT: STX,   
“This year we implemented a prescription pad program for retail recommendations. The campaign contributed to a significant growth in retail sales, and because of its success, the Rx tablets are now a part of our salon service standards.”

SALON FLEUR DE LIS
St. Louis, MO
salonfdl.com
Alicia Strobl
’12: $460,000
’13: $529,000
INCREASE: 15%
SQUARE FEET: 1,500
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Salonbiz, Demandforce  
“When new guests check out, our front desk extends a warm thank you and gives them a gift bag with a new client card that gives them three complimentary services during their next three visits, a sample product, and a service menu so they can go home and learn about all of our services.”

SALON M2
Charlotte, NC
salon-m2.com
Michele Matkovich
’12: $348,000
’13: $550,000
INCREASE: 58%
SQUARE FEET: 1,200  
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $60
BEST-SELLING RETAIL: Eufora
COLOR: Eufora, Schwarzkopf
TECH SUPPORT: STX, Demandforce, WordJack Media Salon and Spa Marketing Tool Kit
ASSOCIATION: ESON  
“Having some of the finest business coaches and salon owners at my fingertips, I was able to recognize that I needed to focus more on the business, growing myself in a way I didn’t think I’d enjoy as much as doing hair. But, we grew 58 percent and I was overjoyed with the results.”

SALON ROOTZ, INC.
Medina, OH
salonrootz.com
Jennifer Tryon and Sheila Barco
’12: $599,000
’13: $670,000
INCREASE: 12%
SQUARE FEET: 1,900
TOTAL EMPLOYEES: 23
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Davines, L’Oréal Professionnel
COLOR:  L’Oréal Professionnel
TECH SUPPORT: Millennium, Constant Contact  
ASSOCIATION: PBA
“This past Spring we unveiled our ‘Braid Bar.’ This addition is attractive to clients since no appointment is necessary. We’ve experienced an increase in clients who are just stopping in for a quick braid.”

SALON SANITY
Gretna, LA
salonsanity.com
Jennifer Boutwell
’12: $384,000
’13: $443,000
INCREASE: 15%
SQUARE FEET: 1,100
TOTAL EMPLOYEES: 9
AVERAGE CUT & STYLE: $41
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Envision
“Hiring a business consultant through Summit Salons was the best thing I ever did to grow the company. She has helped me develop a business plan, budgets, marketing strategies, career paths, retail promotions and coaching sessions for the team. She helps me be the best leader I can be.”

SALON SKANDA
Atlanta, GA
salonskanda.com
Kevin Miraglia
’12: $543,000
’13: $733,000
INCREASE: 35%
SQUARE FEET: 1,600
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $53
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken  
TECH SUPPORT: Millennium  
ASSOCIATION: Summit Salons
“We have a wardrobe stylist on our team to help guests find that outfit for a special occasion or simply to help them clean out their closet. And, we’ll soon be introducing a cold laser to assist guests with fat loss.”
       
SALON SPA W
Des Moines, IA
salonspaw.com
China Wong
’12: $1,399,000
’13: $1,800,000
INCREASE: 28%
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 20
AVERAGE CUT & STYLE: $49
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda
TECH SUPPORT: Millennium, Demandforce  
ASSOCIATION: PBA
"We coached and tracked a new service per ticket goal in which we tried to maintain an average of two services per guest. We changed our scripts in order to better educate guests on available add-on services like hair treatments and pedicure upgrades."

SALON WEST
Largo, FL
salonwest.co
Laura and Mike Peters
’12: $7,060,000
’13: $8,005,000
INCREASE: 13%
SQUARE FEET: 2,800, 3,800, 4,200
TOTAL EMPLOYEES: 111
AVERAGE CUT & STYLE: $47
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken
TECH SUPPORT: Envision  
ASSOCIATIONS: PBA, Florida Retail Federation
“Some of the programs we use to entice purchasing are traditional, but they work. We use loyalty point programs, referral programs, and series of service programs as well as retail sales programs.”

SALON YA YA, INC.
Nashville, TN
salonyaya.com
Marilyn and David Lipsey
’12: $1,135,000
’13: $1,287,000
INCREASE: 13%
SQUARE FEET: 600, 1,200, 1,500
TOTAL EMPLOYEES: 26
AVERAGE CUT & STYLE: $48
BEST-SELLING RETAIL: Redken, Pureology
COLOR: Redken  
TECH SUPPORT: Millennium, Demandforce
ASSOCIATION: Summit Salons
“To meet our goal as a career salon company, we implemented a performance-based level system which features a structured framework and timeline, so each service provider has a clear, concise roadmap for their career growth.”  

SALONAMOUR
Walnut Creek, CA
salonamouronline.com
Michael and Susan Falcon
’12: $1,182,000
’13: $1,359,000
INCREASE: 15%
SQUARE FEET: 2,800
TOTAL EMPLOYEES: 17
AVERAGE CUT & STYLE: $80
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda
TECH SUPPORT: Salonbiz, Demandforce, Imaginal Marketing
ASSOCIATION: PBA
“When we implement an idea, such as a new service, we ask for buy-in from each team member and make sure there is a majority rule. Our team’s input is crucial. What they help create, they will support and believe in.”

SALONE ESTETICA
Winchester, MA
saloneestetica.com
Maria Pintone Taliaferro
’12: $1,253,000
’13: $1,383,000
INCREASE: 10%
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $54
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: HairMax, Constant Contact
“We are transitioning to becoming more tech-savvy by advertising on Facebook and Instagram, as well as offering enhanced e-mail communications. And, we continuously update our website.”

SAMI HALASEH SALON AVEDA DAY SPA
Wichita, KS
samihalasehsalon.com
Sami Halaseh
’12: $990,000
’13: $1,082,000
INCREASE: 9%
SQUARE FEET: 2,500
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz
“Daily, we track the retention of existing and new clients, retail and service tickets, percentage of guests purchasing products, and pre-booking. In addition, we closely track how much the salon spends, using a cost-per-chemical method.”

SAVVY SALON AND DAY SPA
Cornelius, NC
savvysalonanddayspa.com
Pat Helmandollar
’12: $2,256,000
’13: $2,452,000
INCREASE: 9%
SQUARE FEET: 6,400
TOTAL EMPLOYEES: 42
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Kerastase,  Bumble and Bumble, Aveda
COLOR: Wella
TECH SUPPORT: SpaBiz, Demandforce, Constant Contact
ASSOCIATION: PBA
“We started an auto-draft for our Savvy Select spa club program. Any guest may buy in and are rewarded an unlimited $30 gift certificate for signing up. There are different levels to the program, and guests receive services at a discounted rate.”

SCHARDEIN’S
Oklahoma City, OK
schardeins.com
Steven L. Schardein and Stevie Schardein Kennedy
’12: $2,131,000
’13: $2,465,000
INCREASE: 16%
SQUARE FEET: 6,700
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $52
BEST-SELLING RETAIL: Kerastase, Oribe, Goldwell
COLOR: Goldwell: Topchic, Elumen, Colorance  
TECH SUPPORT: STX
ASSOCIATIONS: ABN, CC, NCA, PBA, Intercoiffure
“We establish an education fund for each team member, by taking 10 percent of their reatil sales and putting it away in a savings account. This allows them to travel the globe for education, and this year the team has been to Vegas, Shanghai, New York, Miami and Germany.”

SIGNATURES SALON
Lake Charles, LA
signaturessalon.biz
Wendy White-McCown
’12: $1,151,000
’13: $1,272,000
INCREASE: 11%
SQUARE FEET: 1,500     
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $40
BEST-SELLING RETAIL: Bumble and Bumble, Intelligent Nutrients
COLOR: Wella  
TECH SUPPORT: SalonBiz, Demandforce  
“Each one of our career levels has required classes as well as a reading list. For example for a junior stylist to become a senior stylist, they must read 7 Habits of Highly Effective People and a master stylist must complete a two-day class on Fierce Conversations and read 5 Dysfunctions of a Team.”

SIN 7 SALON
White Rock, BC Canada
sin7salon.com
Courtney Clark and Katherine Ross
’12: $296,000
’13: $399,000
INCREASE: 35%
SQUARE FEET: 600
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda, Fixx
COLOR: Aveda  
TECH SUPPORT: Milano, Demandforce  
“Our referral program, ‘Lead a Friend into Sin 7’ is popular with both new guests and the guests who refer them. Both receive a complimentary Express Deep Conditioning Treatment, including a hair masque and scalp and hand massage.”

STUDIO 700 SALON AND SPA
Corona, CA
studio700corona.com
Tamra Segert and Terri Modena
’12: $254,000
’13: $280,000
INCREASE: 10%
SQUARE FEET: 1,800     
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Eufora  
COLOR: Eufora  
TECH SUPPORT: Insight, Constant Contact  
ASSOCIATION: PBA
“We are celebrating our 7th anniversary and are having our best year yet. I would say it is ‘Lucky #7,’ but it can’t be luck. It’s a combination of hard work, failing and trying again. Our success comes from teamwork, inspiration, our love of community, creativity and integrity.”

STUDIO BE SALON
Fort Collins, CO
studiobe.com
Ian and Beth Weber
’12: $2,537,000
’13: $3,430,000
INCREASE: 35%
SQUARE FEET: 1,300, 2,700
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Paul Mitchell
COLOR: Paul Mitchell
TECH SUPPORT: SalonBiz
ASSOCIATIONS: PBA, Paul Mitchell Focus Program
“Working with SalonBiz, we designed a smartphone app that motivates our team by tracking their metrics in real time. The first aspect it tracks is their paycheck—the highest motivating factor for any employee—and it has built-in notifications to tell them when they’re close to hitting the next commission level.”

STUDIO LUXE HAIR SALON
Naperville, IL
studioluxehair.com
Tiffany Groenenboom and Jeff Groenenboom
’12: $499,000
’13: $575,000
INCREASE: 15%
SQUARE FEET: 1,700
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Davines, Eufora
COLOR: Davines
TECH SUPPORT: Millennium
“The best tool you can have in this industry is education. Every stylist goes through our 12-month, Vidal Sassoon-based training program where they work as Tiffany’s assistant to grasp exactly how we want things done, from consultation to blowout.”

STYLE DOWNTOWN
Pensacola, FL
styledowntown.com
Cortney Campus
’12: $478,000
’13: $575,000
INCREASE: 20%
SQUARE FEET: 1,300
TOTAL EMPLOYEES: 13
AVERAGE CUT & STYLE: $69
BEST-SELLING RETAIL: Oribe, Moroccanoil, Unite
COLOR: Goldwell, Keratin Complex, L’Oréal Professionnel
TECH SUPPORT: SalonBiz, Demandforce  
“We leverage technology to perform our most common daily tasks to our most detailed strategies for growth, including remote salon management, focused marketing efforts, social media, and search engine optimization.”

TAJ SALON & SPA
Brooklyn Park, MN
tajsalonspa.com
Jeanne and Andria Strandin
’12: $1,956,000
’13: $2,256,000
INCREASE: 15%
SQUARE FEET: 2,600, 3,400
TOTAL EMPLOYEES: 50
AVERAGE CUT & STYLE: $42
BEST-SELLING RETAIL: Aveda, Pureology, Unite
COLOR: Aveda  
TECH SUPPORT: Millennium, Salon Iris, Demandforce, Constant Contact
ASSOCIATION: PBA
“We have raised more than $35,000 the last five years at our annual fashion shows and Aveda’s Trashion Show. This is on top of all the other donations and silent auctions we involve ourselves in around the community.”

THREE CUTTERS SALON
Denver, CO
threecutters.com
Brad Van Dyke and Justin Williams
’12: $477,000
’13: $608,000
INCREASE: 28%
SQUARE FEET: 900  
TOTAL EMPLOYEES: 10
AVERAGE CUT & STYLE: $61
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz   
“We feature local artwork by some of Denver’s best up-and-coming artists. We host art openings, Earth Month fund-raising events and our annual holiday party. These events add to our ongoing growth by reaching out to new clients.”

TULIP SALON & SPA
Fredericksburg, VA
tulipsalonspa.com
Priscilla and Ralph Priebe
’12: $811,000
’13: $945,000
INCREASE: 17%
SQUARE FEET: 2,300
TOTAL EMPLOYEES: 18
AVERAGE CUT & STYLE: $56
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA
“Our team-based business model ties quarterly team bonuses to achievement of critical elements of productivity, guest retention, pre-booking, retail product sales, color vs. cut, service per service ticket and guest retention.”

URBAN BETTY
Austin, TX
urbanbetty.com
Chelle Morrison
’12: $1,122,000
’13: $1,384,000
INCREASE: 23%
SQUARE FEET: 3,400
TOTAL EMPLOYEES: 21
AVERAGE CUT & STYLE: $55
BEST-SELLING RETAIL: Pureology, Bumble and Bumble, Milk
COLOR: Redken, Wella, Pravana
TECH SUPPORT: STX, Mail Chimp, Survey Monkey
ASSOCIATION: NCA  
“We have held several holiday-themed retail incentives, including our holiday gift card tree where clients can pick a silver envelope containing a discount card when they spend $100 or more on products and services. The discount card has to be redeemed in January, typically our slowest month.”

VIDA
Denver, CO
vidasalon.net
Luis Gonzalez and James Sanchez
’12: $531,000
’13: $624,000
INCREASE: 18%
SQUARE FEET: 1,400
TOTAL EMPLOYEES: 12
AVERAGE CUT & STYLE: $46
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: Salonbiz, Demandforce  
“The guest experience is very important to us—we strive to set ourselves apart from our competition by making each guest experience extraordinary by providing complimentary stress-relieving neck and shoulder massages, hot towel facials, hand rituals and finishing touches.”

WATERCOLOR SALON
Ridgeland, MS
watercolorsalon.com
Christa and Todd Freeman
’12: $1,392,000
’13: $1,837,000
INCREASE: 32%
SQUARE FEET: 2,200
TOTAL EMPLOYEES: 16
AVERAGE CUT & STYLE: $68
BEST-SELLING RETAIL: Redken, Pureology, Oribe
COLOR: L’Oréal Professionnel, Redken, Scruples
TECH SUPPORT: Envision
ASSOCIATIONS: NCA, Summit Salons
“Following a guest’s first visit, we send them a hand-written Thank You card letting them know we appreciate their business and look forward to seeing them again. If we don’t see the guest again for 12 weeks, we send a ‘We Miss You’ card.”

WILLIAM EDGE SALONSPA
Nashville, TN
williamedge.com
William Edge
’12: $1,169,000
’13: $1,381,000
INCREASE: 18%
SQUARE FEET: 3,700, 3,800
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $62
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz,  Demandforce  
“We have implemented seven client recruiting/reward cards, including ‘Blowout & Go Out,’ ‘Color Your World,’ ‘Buddy System,’ ‘What Lipstick are You Eating?,’ ‘Hey Handsome,’ ‘It’s Nice to be Kneaded’ and ‘A Personal Trainer for Your Skin.’ These cards are great conversation starters and are more engaging than a traditional business card.

ZANDI K SALONS
Denver, CO
zandiksalon.com
Faye Zandi and Nicki Wenz
’12: $896,000
’13: $1,097,000
INCREASE: 22%
SQUARE FEET: 1,200, 2,500
TOTAL EMPLOYEES: 25
AVERAGE CUT & STYLE: $50
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda  
TECH SUPPORT: SalonBiz, Demandforce
ASSOCIATION: PBA
“Our second location has only been open two full months, and we are already passed break-even revenue and are turning a small profit. It’s been exciting, and we work diligently to ensure that we have steady growth at our existing salon as well as the new one.”

ZINKE KNOEBEL HAIR STUDIO
Boulder, CO
zinkeknoebel.com
Jolene Zinke and Megan Robertson
’12: $352,000
’13: $533,000
INCREASE: 51%
SQUARE FEET: 2,000
TOTAL EMPLOYEES: 15
AVERAGE CUT & STYLE: $38
BEST-SELLING RETAIL: Aveda  
COLOR: Aveda, Pravana
TECH SUPPORT: SalonBiz, Demandforce  
ASSOCIATION: PBA
“Our mall has more than 70 shops and our mall employee discount of 15-percent off helps recruit and retain employees from neighboring businesses.

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