Salon Business News

WellaCares Challenge Adds New Sustainability Category

Stacey Soble | December 2, 2014 | 8:44 AM

Wella, the salon professional division of P&G, has reimagined its annual Charity Challenge to incorporate another way to challenge salon owners and hairdressers to think about their impact on their community and planet. With the addition of a new category focusing on salon sustainability, The Wella “Supports Your Cause” Charity Challenge is now the #WellaCares Challenge.

Hairdresser’s at Heart Program Manager Fred Wu says, “We sought to elevate the impact of Wella’s Hairdressers at Heart program to yet another level with the new #WellaCares Challenge.  By adding the “Salon Sustainability” category in Wella’s annual salon competition, we aim to reach more hairdressers and salon owners, and inspire them to take action towards something they are passionate about by rewarding and recognizing the best executions in North America.”

A total of $30,000 in grants will help salons make a noticeable impact in their communities, both through charity work, as well as environmental conservation efforts. One grand prize winner in both categories will receive a $10,000 award; with five additional winners in each category receiving $1,000 awards.  Salon owners and hairdressers will be eligible to submit entries through starting January 12 – March 12, 2015. The public voting period takes place March 26 – April 26, 2015. Winners will be announced in May 2015.

The #WellaCares Challenge is part of Wella’s Hairdressers at Heart program, which provides lifetime career support at four critical stages of a hairdresser’s career: student, new talent, working hairdresser and salon owner. Since 2013, Wella has awarded a total of $86,000 in grants to salons whose fundraising efforts support causes such as heart disease research, domestic abuse shelters and autism awareness.

For more information on Hairdressers at Heart initiatives and updates, please, visit

Facebook Comments

More from Salon Business News

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Marketing Social media-savvy Stylists Jamie Dana and Jay Wesley Olson are desiging Social Media Magic, a two-day workshop to help stylists, salon owners and managers develop a social media brand and cultivate a community.

Learn How to Create Social Media Magic

Stacey Soble | January 20, 2017

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More