Salon & Spa Services

Service Spotlight: Peptide Eye Treatment

Stacey Soble | November 12, 2014 | 9:26 AM
With a complimentary, express eye treatment, Greenspring Rejuvenation Spa educates clients on its lash conditioner and encourages retail sales.

For the well-heeled clients at Greenspring Rejuvenation Spa in Tucson, Arizona, a complimentary, youthful eye treatment proves the perfect incentive for purchasing the spa’s Luksus Ultra Eyelash Conditioner. Lead esthetician Regina Chu provides the details.

Description to clients: The Peptide Eye Treatment is a perfect rejuvenating service on its own or an upgrade to any other spa service. First, the esthetician will gently remove any eye makeup. Then, the Luksus Repair Serum will be applied around the eye area to decrease dark circles, puffiness and fine lines. A layer of the Collagen Regenerating Cream will help reduce the appearance of age by plumping your skin to fill in fine lines. The service is finished with an application of Eyelash Conditioner enhances the natural lash length, and you get to take home the Eyelash Conditioner. 

How it is marketed: Through the consultation service, through email promotions and in-spa signage. “The promotion works well because clients are intrigued by the lash conditioner but need a little education on how it works and how to apply it,” says Chu. “They love the idea of the quick complimentary service, plus it’s the perfect introduction to the line, and frequently they’ll come back with a heightened interest in learning about more of the line’s products.”

Who performs the service? An esthetician.

Duration: 15 minutes

Cost: $115, and client takes home the lash conditioner

Products used: Luksus Cleanser, Toner, Repair Serum, Collagen Regenerating Cream, Lash Conditioner, and SPF

Facebook Comments

More from Salon & Spa Services

Marketing Social media-savvy Stylists Jamie Dana and Jay Wesley Olson are desiging Social Media Magic, a two-day workshop to help stylists, salon owners and managers develop a social media brand and cultivate a community.

Learn How to Create Social Media Magic

Stacey Soble | January 20, 2017

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Load More