Management Practices

Gauge Your Salon's First Impression

Leslie McGwire | January 7, 2014 | 11:13 AM

Gauge Your Salon's First Impression“You never get a second chance to make a first impression.”

It’s a saying you’ve likely heard many times. But, think a moment about this concept and how it relates to the design or your salon or spa.

Each time a client walks through your doors, she forms an immediate opinion about your business. And, while that impression may later be shaped by the interaction the client has with the stylist and her experience in the chair, in those few moments that she walks in the door, she is forming an opinion about whether you are the kind of establishment that keeps up with current trends and is a luxurious place to de-stress or whether you are an outdated, second-rate facility.

Take a walk through your salon doors with a new set of eyes. What do you see?

Leslie McGwire, Allied, ASID (American Society of Interior Designers) has more than 29 years in business development, interior design, and sales and marketing services for the health, wellness, fitness, beauty, healthcare and hospitality environments and retail, salons, hotels, resorts and spa-based businesses. She is president of Leslie McGwire & Associates which specializes in the beauty and spa industry with hundreds of projects in the portfolio, including award-winning design. From concept to creations, McGwire offers premiere design services anywhere in the US or abroad. She also is an industry educator and a frequent speaker at trade shows. For more information, contact

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