2014 Coaches and Consultants: Evoke Brand Strategies
Evoke Brand Strategies
Evoke Brand Strategies solves business challenges through social media. For us, social media isn’t about posting on Facebook or snapping a few Instagram pics. We look at the social space as an opportunity to create two-way dialogue with your customers and clients. We’re experts at uncovering your unique brand story, then connecting with your key audiences in a real-time, personal way.
WHY WE’RE DIFFERENT: We not only work with brands to create their social and digital strategy, we also execute, manage and monitor the conversations that are happening in a real-time way. For us, our success depends on your results.
HOW WE WORK: We’re a minute-by-minute extension of your team with a constant pulse on the salon and beauty social scene. We work with companies of all sizes, from Fortune 50 brands to multi-locations salons, manufacturers and individual stylists.
CATCH US AT: Teaching cutting-edge personal branding classes at the Wella World Studios in LA, in New York and spearheading the Wella Salon Savvy Social Media programs for their salon network across the country. Our president and founder is also a regular blogger and editorial contributor for MODERN SALON and SALON TODAY, and is a keynote speaker for organizations, such as the Professional Beauty Association, Beauty Systems Group and CosmoProf.
SMART TALK: Social media is not a popularity contest. With social, it’s about quality, not quantity. It’s far better to have 200 highly engaged fans on your social networks than 2,000 fans that never interact with your content. It’s time for a social media line item. Is your brand or salon getting left behind in the social conversations? Allocate a budget to your social media in 2014, set a strategy and start engaging. (P.S.—Social media isn’t going away anytime soon, and the argument that it’s just for the “young kids” is no longer valid.)