Spas Prepare for Black Friday and Cyber Monday
Black Friday and Cyber Monday can be stressful—the race from store to store, the fights between consumers, the absence of a desired gift. But now the spa industry is adding its own, relaxing touch to the occasion, with many spas and salons offering Black Friday and Cyber Monday specials and discounts in honor of the annual savings—and to provide a break from the hustle. According to the ISPA 2013 U.S. Spa Industry Study, 51 percent of spas provide a discount or promotion to their social media audience, giving consumers a perk to liking their favorite spa’s page.
While most retailers will be slashing prices to attract customers at the start of the holiday season, many spas plan to take a different approach and slash prices on their services. For example, Grand Velas Riviera Maya in Playa del Carmen, Mexico, is offering a free 25-minute Refreshing Facial with its Therapeutic Velas Mayan Massage.
Similarly, Skana Spa at Turning Stone Resort in Verona, N.Y., is featuring a Black Friday Wake Up Espresso Scrub as a “pick-me-up for holiday shoppers,” and The Spa at Four Seasons Maui in Wailea, Hawaii, is throwing in a free HydroPeptide Lash Longer Fuller Thicker with each HydroPeptide Anti-Aging Facial. Sundara Inn & Spa in Wisconsin Dells, Wis., is also celebrating with 25 percent off the Elements Hydrotherapy Massage on Black Friday and a reduced price on its newly-released first cookbook, the Sundara Cookbook and Revival Collection of Signature Products.
Remède Spa at the St. Regis Aspen Resort in Aspen, Colo., will be extending its deals throughout the whole month of November, Monday through Thursday, with its Remède Spa Cyber-Sale. The spa will offer its customers a 25 percent discount off any massage service at checkout if the service is reserved online.
Spas aren’t the only ones getting in on the fun. Product companies will also be featuring deals. ME! Bath in Los Angeles, Calif., is discounting The Chocolate Candy Cane Mani/Pedi by Me! Bath by 15 percent and including free shipping, which includes products for mineral soaks, scrubs, and hydrating mask and massage lotion.
Other spas and retail providers will be celebrating Black Friday and Cyber Monday more traditionally with discounts and deals on retail products. Skin Authority, headquartered in Carlsbad, Colo., features a buy-one-get-one-free deal at participating spa and retail partner locations. Anatomie by Jet Set Style Inc. in Miami, Fla., is offering free shipping on orders placed for in-stock items. TimeSlip Solutions LLC in New York, N.Y., has discounted Black Friday prices by 10-25 percent on popular items such as the RG-Cell Concentrated Restorative Treatment, RG-Cell Peptide Skin Booster Serum 10 and NBT Phyto A Solution for Acne.