Close
STAMP

The 2013 STAMP Winners: Borrow A Successful Idea

Stacey Soble | September 4, 2013 | 12:00 PM

If you have a salon or spa marketing plan on the back burner because you’re busy or you lack inspiration, borrow a proven creative idea from our 2013 STAMP—or SALON TODAY’s ANNUAL MARKETING PROGRAM. This year’s applicants produced such a bumper crop of great marketing and promotional ideas, there’s no way you’ll click through these without harvesting a few and adapting them for your own program.

Following are the 2013 STAMP winners, click on each winner’s name and it will link you to a page that shows you their great idea, and tells you what they did, how they did it, and what happened.


TRADITIONAL MARKETING CATEGORY

Print Advertisement
Blo, Raleigh, NC: Let’s Talk About Your Hair
Nuovo Salon Group, Sarasota, FL: Live Self Love

Radio Commercial
Ginger Bay Salon & Spa, Kirkwood, MO: Honey Do for Valentine’s

Television Commercial
RED 7 Salon, Chicago, IL: The ‘Cheers’ Salon

Direct Mail Piece

Interlocks Salon Spa Cosmetics, Newburryport, MA: 2 Days/20 Clients

DIGITAL MARKETING CATEGORY

Website
Pyure, Palm Beach, FL: pyuresalon.com
Salon Rootz, Medina, OH: Salonrootz.com
Paris Parker, New Orleans, LA: parisparker.com
Tillman Salon, Columbia, SC: tillmansalon.com
Zanya Spa Salon, Lambertville, NJ: zanyaspasalon.com

Mobile Website/Mobile App
Evolve Salon and Spa, Center Valley, PA
KeKei Salon & Beauty Lounge, Boston, MA
Trixie’s Salon, Des Moines, IA
Visible Changes, Houston, TX

Social Media Campaign
The Charles Penzone Salons, Powell, OH: Facebook Pro Pages & Pinterest How-Tos
Teddie Kossof Salon Spa, Northfield, IL: True Beauty
Visible Changes, Houston, TX: Share the Love

Digital E-Newsletter
Inspire Greatness Aveda Institutes, Denver, CO: Buzz Cuts

Digital Promotional E-blast
Lux Aveda Salon Spa, Fullerton, CA: Online Deals

Blog
LeMetric Hair & Beauty Studio, New York, NY: LeMetric Beauty Blog

Creative Social Media Post
Interlocks Salon Spa Cosmetics, Newburyport, MA: Us Vs. Them
Ginger Bay Salon & Spa, Kirkwood, MO: My Boss Says…
On the Green Salon and Spa, Saint Mary’s, GA: Sky High Hair Day

CAMPAIGNS CATEGORY

Guerilla Marketing Campaign
The Charles Penzone Salons, Columbus, OH: The Prom Street Team
The HairSpa, Clifton, NJ: Teacher Appreciation Week
Atelier Salon and Spa, San Jose, CA: The Step, Repeat and Post Campaign

Best Incorporation of a National Marketing Campaign
The Black Cat Salon & Spa, Kailua, HI: WOD for Water
Paris Parker, New Orleans, LA: Invati Campaign

Overall Coordinated Campaign
SAAB Salon Spa, Ottawa, Ontario: Your One-Stop Prom Shop

Philanthropic Campaign
Salon Concrete, Red Bank, NJ: Scissors for Sandy
Blo, Raleigh, NC: Movember

Co-branded Campaign
Interlocks Salon Spa Cosmetics, Newburyport, MA: Lash Bash/Blow Out and Go Out

BRANDED SALON MATERIALS

Service Menu: Overall Design
Kai Salon & Spa in Victoria, TX: Pretty in Pink
RED 7 Salon, Chicago, IL: Less is More

Service Menu: Copywriting & Photography
Interlocks Salon Spa Cosmetics, Newburyport, MA: Focused on Professional

Branding Strategy
Element Day Spa and Salon, Lake Placid, NY: A Visual Retreat

Mission Statement
Truu Salon, Hollywood, CA
Hair on the Avenue, Sinking Spring, PA

Business Cards
J. Henry Salons, Portland, ME: Bobby Pins are Hard to Find
Pure Natur, Fairview Heights, IL: Cross-Selling Cards

Client Loyalty Program
The Cut & Color Room: Style & Stash

Recruitment Brochure
Inspire Greatness Aveda Institute, Denver, CO: Inspire Greatness

IN-SALON MARKETING CATEGORY

Merchandising Display
Salon Roux, Paso Robles, CA: California Surfer Girl

Promotional Campaign
Zena Salon Spa, Richmond, TX: The TV Sign

Event
Salon Roux, Paso Robles, CA: Third Thursdays

Facebook Comments

More from STAMP

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Tech Trends
Tech Trends

How to Minimize No-Shows

Jim Bower | February 9, 2017

Recapture lost revenue by minimizing your no-shows. Rosy's Jim Bower shows you how to better communicate with clients to get them in the salon on time for their appointment.

Load More