Close
Management Practices

2013 STAMP Business Card Winner: J. Henry Salon

Stacey Soble | September 2, 2013 | 6:06 PM

Bobby Pins Are Hard to Find
J. Henry Salon, Inc.
Portland, Maine
Owned by: Jaison Henry, Adam Huntley & Cynthia Brainerd

Jaison Henry believes a business card needs to be clever and memorable for clients to hang onto them. “Owning a salon and having primarily female friends, I’m constantly asked for two things: hairspray and bobby pins. Being male with a shaved head, I never have either on me when I’m outside the salon. One evening after being asked for bobby pins, I searched in my bag to see if I had any and replied, ‘No bobby pins, just cards.’” Inspiration struck when Henry realized his audience always needed bobby pins, and he needed to keep his name on the tip of their tongues. Henry designed a clever folded card that featured the salon’s tagline ‘Beauty is EVERYWHERE!’ on the outside, and on the inside the simple statement (but bobby pins are hard to find) introduces four handy pins. The back of the card features the salon’s contact info.

2013 STAMP Business Card Winner: J. Henry Salon

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More