Close
Management Practices

2013 STAMP Branding Strategy Winner: Element Day Spa and Salon

Stacey Soble | September 2, 2013 | 4:17 PM

A Visual Retreat
Element Day Spa and Salon
Lake Placid, New York
Owned by: Michelle Hogan

For Element’s new brand, Hogan wanted to appeal to an environmentally conscious, upscale consumer who was searching for a retreat, without using the predictable literal meaning of the word element. Imaginal Marketing helped her arrive at a brand that appealed to a strong masculine and feminine clientele, by incorporating a tree, which they view as a single representation of the four main elements of earth, air, fire and water. The branding package features a muted watercolor style that complements the simple lines of the logo.

2013 STAMP Branding Strategy Winner: Element Day Spa and Salon

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More