Management Practices

2013 STAMP Service Menu Winner: Kai Salon & Spa

Stacey Soble | September 2, 2013 | 3:10 PM

Pretty in Pink
Kai Salon & Spa
Victoria, Texas
Owned by: Amy LaQuay

LaQuay wanted a beautiful menu that provided descriptions of services and details of policies, and she wanted it to be luxurious, pretty and feminine, “because that’s how we want our guests to feel when the leave.” But she also wanted it to be cost-effective. Imaginal Marketing helped LaQuay create an affordable booklet (at $.70 each) that is concise, visual and fits the salon’s gift card presentation. They also created a less expensive menu, more concise version (for $.20 each) that can be given out more freely. Both are printed on post-consumer recycled paper with soy ink.

2013 STAMP Service Menu Winner: Kai Salon & Spa

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