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Management Practices

2013 STAMP Campaign Winner: Paris Parker

Stacey Soble | September 2, 2013 | 11:48 AM

Invati Campaign
Paris Parker
10 locations headquartered in New Orleans, Lousiana
Owned by: Debra Neill Baker

When Aveda launched its new Invati system for thinning hair, Paris Parker was excited about the sales possibilities of a previously untapped market. While Aveda was running a national television campaign, Paris Parker wanted to make more of a local impact, so it worked with Imaginal Marketing to design exterior signage for one of its most affluent and visible salon locations. “The location’s windows are highly visible from both the street and sidewalk, and while the window art causes a stir, you can see through it from the inside, so there’s no feeling of enclosure,” says Neill Baker. “ We used the same images and fonts that were used in Aveda’s commercial so there is immediate consumer recognition, so we’re leveraging the momentum of their national campaign. Since signs went up, retail sales have jumped 50 percent.”

2013 STAMP Campaign Winner: Paris Parker

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