Close
Management Practices

2013 STAMP Social Media Post Winner: Ginger Bay Salon and Spa

Stacey Soble | August 22, 2013 | 11:59 AM

My Boss Says…
Ginger Bay Salon & Spa
Kirkwood and Town & Country, Missouri
Owned by: Laura A. Ortmann

Ginger Bay set an audacious goal in 2013 of reaching 5,000 Facebook followers, but when in February ‘likes’ lingered around 2,960, the salon targeted 3,500 by April 1. To help reach the one-month goal, Ryan Campbell, the salon’s general manager held up a sign that read, “My boss says if we reach 3,500 ‘likes’ by March 31st, you receive 20% off on all product Monday, April 1st!” The post generated 230 ‘likes’ and 61 shares, and the salon reached its goal with 3,516 ‘likes’ by April 1.  “On April 1st, our Kirkwood location sold $6,374 in retail and our Town and Country location sold $3,107.”

2013 STAMP Social Media Post Winner: Ginger Bay Salon and Spa

Facebook Comments

More from Management Practices

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Load More