Close
Management Practices

2013 STAMP Digital Promotional Eblast Winner: Lux Aveda Salon Spa

Stacey Soble | August 21, 2013 | 11:10 PM

Online Deals
Lux  Aveda Salon Spa
Fullerton, CA
Owned by: Wade Zylstra, James Cook

Thanks to a special online deals system integrated into Lux’s new website, the salon is able to do some powerful email marketing. The salon can target any customer list with special deals, and the client can purchase with a click of a button.

“Most online gift card systems can’t handle discounts or bundles, but ours does,” says Zylstra. “For example, for Mother’s Day we emailed our entire customer base an email that went to a special landing page which turned views into purchases. Guests could buy and send instant gift cards right from the email and they had the ability to buy multiple gifts for different people with one transaction. This email alone brought in $10,000 in gift card sales for Mother Day this year.”

2013 STAMP Digital Promotional Eblast Winner: Lux Aveda Salon Spa

Facebook Comments

More from Management Practices

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More