Management Practices

2013 STAMP Social Media Campaign Winner: Teddie Kossof

Stacey Soble | August 21, 2013 | 4:12 PM

True Beauty
Teddie Kossof Salon Spa
Northfield, Illinois
Owned by: Teddie and Alan Kossof

For Mother’s Day, TeddieKossof launched a campaign that encouraged gift card sales, while sharing ‘amazing mom’ stories from its guests. With the tagline, “She taught you about True Beauty,” the Facebook campaign invited fans to share stories about their mothers, and each time a story received a ‘like’ it earned the guest one entry in a drawing for a full day of salon and spa services.

“The campaign launched 2.5 weeks before Mother’s Day with in-store signage and an update to our website and Facebook page,” says TeddieKossof. “We also sent two e-blasts to motivate our email fans to also become Facebook fans. Daily Facebook posts encouraged fans and their friends to join the contest.”

Over the campaign, the salon’s Facebook page gained 76 new fans, seven times its average fan growth, and huge spikes in Facebook traffic, with unique page views 13 times the normal daily average. “We also saw a 25 percent increase in gift card sales over the previous year,” reports Kossof. “It was so successful that we repeated a similar contest for Father’s Day.”

2013 STAMP Social Media Campaign Winner: Teddie Kossof

Facebook Comments

More from Management Practices

Salon Business News
Salon Business News

Day 1 & 2 From HAIR+ Summit

October 20, 2016

Earlier this week, MODERN SALON MEDIA hosted the first HAIR+ Summit in Atlanta, offering stylists and salon owners the opportunity to dive deep into the causes of thinning hair and hair loss, while exploring the many solutions available for their clients who suffer from hair loss issues. Find out what happened each day at the event and learn who was there by browsing through our pictures.

Management Practices Denise Avallone and Donna Huston, owners of Adagio for Hair in El Dorado Hills, CA.
Management Practices

The Healthy Workplace Checklist

Rosanne Ullman | October 4, 2016

When salons encourage their stylists to make health and fitness a priority, the team is better able to take care of the salon's clients. Healthy Hairdresser Editor Rosanne Ullman complied this Healthy Workplace Checklist to help owners with specific action items they can implement to begin developing a culture of wellness.

Load More