Management Practices

2013 STAMP Direct Mail Piece Winner: Interlocks

Stacey Soble | August 14, 2013 | 8:46 PM

2 Days/20 Clients
Interlocks Salon Spa Cosmetics
Newburyport, Massachusetts
Owned by: Ginny Eramo

For the past two years, Interlocks has hosted dry-cutting pioneer Mike Karg as a celebrity guest artist in its salon, providing stylists with a unique mentoring experience while clients enjoy services with an industry expert. Over multiple visits, Karg developed a following of about 80+ guests. In order to attract new clients to the salon to experience this one-of-a-kind opportunity, Project Manager Jordan Eramo designed a direct mail postcard specifically targeted to this Karg’s following. “These exclusive clients were invited to book with Karg at a discounted price of $125, contingent upon bringing a friend who was new to Karg and to Interlocks,” says Eramo.

Although it was a limited mailing, it worked. Eramo reported the offer brought in a number of new clients for the Karg visit, and each one has returned to Interlocks for additional services in the salon and spa.

2013 STAMP Direct Mail Piece Winner: Interlocks

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