Close
Management Practices

Wella's Charity Challenge: Salon Red Supports Lost N Found

Stacey Soble | July 30, 2013 | 2:53 PM

In Atlanta, Georgia, Rick Westbrook, Art Izzard and Paul Swicord founded Lost N Found Youth after each of them experienced being turned away when attempting to place lesbian or gay youth into local shelters and youth aid programs. Today, the organization helps homeless LGBT youth with temporary housing, job search assistance and counseling, as well as many other services.

Timothy Hays, a stylist at Salon Red, in Atlanta, learned of the organization’s efforts and decided to rally his fellow salon team members around Lost N Found’s monthly fund-raising event, The Big Gay Game Show. Held at the local nightclub, The Jungle, which donates the space and the money collected from tickets purchased at the door, The Big Gay Game Show features spoofs on game shows such as Let’s Make a Deal, Newlywed Game, Match Game, Family Feud, and Password. A silent auction at the Wedsneday-evening events help raise additional funds.

“The organization helped about 100 homeless youth last year, and this year it hopes to help as many as 200,” says Hays. “The game show is a fun middle-of-the-week event, and I was hoping that by getting people there, they’d have a good time and it would encourage them to support the organization and the cause in the future.”

“When I brought the idea of getting the salon team involved to my salon manager, she had just received the Charity Challenge application from Wella. She handed it to me and encouraged me to apply," he remembers. "I had just three days before the deadline to get the essay in.”

Before the salon members participated in the game show night, Hays promoted it on the salon’s Facebook page, promoted it through posters hung in the salon, and talked it up with clients. He also gathered donations of toiletries to take to Lost N Found.

Hays was excited to win one of the Charity Challenge’s $1,000 grants, and he happily presented the check to the Lost N Found organization during a Big Gay Game Show Night. “The Charity Challenge is an awesome idea, and I’m so glad we were able to participate the first year and that the money will help  such a great cause.”

In 2013, Wella's Hairdressers at Heart Charity Challenge awarded 20 finalists with grants that totalled $43,000. The next Wella "Supports Your Cause" Charity Challenge will commence in the spring of 2014. For more information and updates, please visit hairdressersatheart.com.

Facebook Comments

More from Management Practices

Management Practices
Management Practices

The Experiential Power of Beauty

October 25, 2017

In an effort to continue attracting a young, fashion-forward shopper and drive overall store traffic, JCPenney reinvents its salon concept with The Salon by InStyle while also rolling out Sephora inside JCPenney. Natalie Lockhart, vice president of salon at JCPenney tells us how this strategy is working out.

How to Fire a Stylist, and Advice on How to Avoid It

August 24, 2017

At Serious Business in January, a panel of four owners of multiple salons spoke to the audience about the power of will and how it has affected their careers. As successful salon owners, Van Council, David Wagner, Debra Penzone and Eveline Charles employ hundreds of stylists and support staff. They have seen it all, and offered the audience valuable advice on hiring a staff that will build up your business’s culture.

Management Practices
Management Practices

Six Things You Need to Know About Salon Lighting

Michele Pelafas | August 16, 2017

When it comes to salon design, the appropriate lighting is one of the most critical design factors and it can impact how your clients feel about your services and your salon. With this helpful blog, Salon Designer Michele Pelafas offers six valuable pointers when it comes to selecting and positioning your lighting.

Load More