Close
Management Practices

The Power of Mobility: Playing in the Space

Stacey Soble | June 28, 2013 | 8:56 AM

The Power of Mobility: Playing in the SpaceThere’s no doubt that mobile is the wave of the future. “It’s the fastest-growing online space—millions are using smartphones to browse the web and connect with brands, including salons, on the go,” says Kelly Ehlers, the founder of the social media consulting firm Evoke Brand Strategies and the online social media training program StyleSeat.me. “Let’s face it, most of us roll over in the morning, shut off the alarm, grab the phone and start looking for news and information.”

And if a potential client happens to be seeking a new salon and you don’t have a mobile website that’s been optimized for mobile browsing, you might as well not exist. What’s a mobile website? Think of it as a mobile version of you current desktop site. When customers Google you on their site, they’ll access the ‘mobile’ version of your site.

“But for salons who built their sites in Flash, which was all the rage years ago, their sites aren’t even viewable on mobile,” says Ehlers. “So it’s important to partner with a company that has developed a mobile website platform. It’s as easy as combing your existing site and reformatting it for mobile, can be very cost effective and can be done in a few days without a web designer.”

When designing a mobile site, think about providing all the information a user would be searching for, such as directions, hours, and your phone number. “Speaking of phone numbers, a beneficial feature is the integration of phone number where the user simply has to tap the number to call directly,” says Ehlers. “For example, we just worked with the TONI & GUY Academies site and designed it so each location has direct email contact so potential students can search their local academy and email admissions to set a tour date.”

But the must-have design element on the mobile site, according to Ehlers, is easy linkage to all the salon’s social platforms. “Since client are already coming on your site searching for information, why not capitalize on the opportunity to extend the conversations. For example, if the user can quickly hit the Fackbook icon or link, then they can easily connect with you on a daily basis.”

Other mobile website capabilities include: mobile booking, mobile shopping, mobile-friendly text reminders, contact or request forms, ability to drive consumers to sites for sign up/sampling programs, mobile coupons/promotions.

Do I Need a Salon App?

So, it’s clear salons need to establish mobile versions of their website, but what about a mobile app? Isn’t that the same thing? No, although they can look very similar, says Ehlers.

“A mobile website is just that—a link to a site that is designed specifically for a smartphone or device, and they can be designed with a ‘bookmark’ feature that can be downloaded onto a smartphone, so that’s why they can be mistaken for an app,” says Ehlers. “An app on the other hand, is downloaded and installed on your device—it’s not shown through a web browser, and they much be accessed through sites like they Apple App Store or Android Market. Apps then can be accessed without an internet connection.”

Apps, on the other hand, are primarily used for interactivity—think gaming, personalizing details, calculating, reporting. “Personally, I can think of very few scenarios from a salon owner standpoint that would ever make sense to spend the significant time and money needed to create their own app.”

Facebook Comments

More from Management Practices

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 The team from Local Honey in Greensboro, NC.
Salon Today 200

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Salon Today 200 The team from Tulip Salon & Spa in Fredericksburg, Virgina.
Salon Today 200

2017 Salon Today 200: Technology

Stacey Soble | December 10, 2016

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

Load More