Salon Business News

November 7, 2012 | 10:12 AM
Online Social Media Education
480-296-9301 • [email protected]
FOUNDERS: Kelly Ehlers and Todd Laabs

We help salon and spa owners by providing a turnkey social media solution! Our newly launched education division,, is an online social media training and business education platform designed to help salon owners and stylists understand the ins and outs of social media through step-by-step tutorials, provided turnkey content and campaign ideas. is a one-stop social media resource for the industry!

WHY WE’RE DIFFERENT: is the only social media resource out there for stylists and salon owners from an educational standpoint. Most professionals know how to use social media to interact with their friends and family, but teaches individuals how to set up, navigate, then leverage social platforms to grow their business or personal brand.

HOW WE WORK: The, subscription-based service has a monthly membership fee. Why you ask? Because social media is ever-changing and our team of experts are providing updated tutorials, campaign ideas and content weekly! Whether you’re a social media novice, or know your way around the technical side of most platforms, offers guidance and simple, creative ideas for all levels of expertise.

CATCH US AT: A number of classes on social media in partnership with Beauty Systems Group events in 2013, including: Nashville Fashion Focus, Mar. 24-25; Baltimore Fashion Focus, May 5-6; Charlotte Fashion Focus, Oct. 6-7; and Indianapolis Fashion Focus, Oct. 20-21. For more info, go to

WORDS OF WISDOM: Contrary to popular belief, social media is not a popularity contest! Rather than solely focusing on increasing your network, it’s important to deliver content to your fans, when and how they want it. Engagement is key! Create fun contests, ask questions and develop exclusive deals for your fans. Encourage them to join the conversation about your salon.

BETTER BOTTOM LINE IN 2013: Social media spans all facets of your salon, from PR to events to customer service—even loyalty programs! Think about how you can create content that encompasses those areas and how you can reduce costs where you would have traditionally spent dollars connecting with your clients in those areas.

Facebook Comments

More from Salon Business News

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, the often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Load More