Management Practices

Tap into the Back-to-School Shopping Season

Stacey Soble | August 24, 2012 | 10:39 PM

For many of your clients, September days are filled with buying new school supplies, meeting new teachers and adapting to new schedules as their children head back to school.  This frenzied back-to-school preparation equals a boost in sales to many retailers, and if your salon and spa can tap that if you properly position your marketing.

Think Beyond the Traditional. In the salon world, liter sales are the big back-to-school push. And, while the money might flow into your register is September, you may only be chipping away at your future retail sales.  Do the analysis.

Treat Summer Damage. The beginning of school means the end of summer, which also means the worst hair of the year. Heat, mineral deposits, and chlorine thrash the tresses of your clients and their children. Start the school year off right by designing a promotion around services that repair the damage. (To learn more about the summer forces that damage hair, log onto, and listen to the podcast with Malibu C’s Tom Porter.)

Get Them Picture Ready. Call your local schools and find out when they host Picture Days. Design a two-for-one promotion that gives the child a picture ready style when the mother purchases a cut-and-color service. You’ll boost your fall services and you might gain some young new clients.

Partner with Portrait Photographers. While we’re on the photo front, many photographers who specialize in senior portraits are beginning to offer freelance hairstyling and makeup services. This can be a great opportunity for your junior stylists to build their books, or for other artists to learn a new skill such as airbrush makeup.

Create A Retreat. Remember, for your clients who are parents, back-to-school is a crazy time followed by a bit of peace and quiet. Leverage that opportunity by promoting your spa services as a brief stay-cation and a way to recharge for a new school year.

Related Topics:
Facebook Comments

More from Management Practices

Salon Business News
Salon Business News

Day 1 & 2 From HAIR+ Summit

October 20, 2016

Earlier this week, MODERN SALON MEDIA hosted the first HAIR+ Summit in Atlanta, offering stylists and salon owners the opportunity to dive deep into the causes of thinning hair and hair loss, while exploring the many solutions available for their clients who suffer from hair loss issues. Find out what happened each day at the event and learn who was there by browsing through our pictures.

Management Practices Denise Avallone and Donna Huston, owners of Adagio for Hair in El Dorado Hills, CA.
Management Practices

The Healthy Workplace Checklist

Rosanne Ullman | October 4, 2016

When salons encourage their stylists to make health and fitness a priority, the team is better able to take care of the salon's clients. Healthy Hairdresser Editor Rosanne Ullman complied this Healthy Workplace Checklist to help owners with specific action items they can implement to begin developing a culture of wellness.

Load More