Close
Management Practices

Salon Honors Sassoon with 1960s Theme Day

Stacey Soble | June 22, 2012 | 4:38 PM
Photo 1 of 9
Photo 2 of 9
Christina Gengaro, owner of the Style Lounge Hair Studio in Toms River, New Jersey.
Photo 3 of 9
The owner of staff of the Style Lounge Hair Studio decide to honor the life and legend of Vidal Sassoon.
Photo 4 of 9
Stylist Heidi Agosto, Owner Christina Gengaro, and Stylist Tricia Ascolese show off their 1960s-inspired fashions.
Photo 5 of 9
Cupcakes were decorated with VS for Vidal Sassoon.
Photo 6 of 9
Receptionist Annie McVicar welcomed clients to the Style Lounge is 1960s style.
Photo 7 of 9
The staff decorated their mirror with iconic images of the life and work of Vidal Sassoon.
Photo 8 of 9
During the theme day, some clients were even inspired to try some Sassoon-inspired styles.
Photo 9 of 9

When the news broke that the legendary Vidal Sassoon passed away, Christina Gengaro, owner of the Style Lounge Hair Studio in Toms River, New Jersey, knew she wanted to do something special to commemorate his life. She soon decided the best way to honor his style and vision was to host a '60s theme day at the salon to educated her clients about his importance to the industry and helped her staff remember. 

"Of course, you won't hear any of us complaining about playing dress up, but it truly got us in the Sassoon spirit!" Gengaro says. "When our clients walked in, they weren't sure if they entered a time warp, but they enjoyed their services as we educated them on Sassoon's life and career. Some of the clients even caught Sassoon fever and allowed us to create lines they have never had before."

Throughout the salon, the staff hung iconic photos of Sassoon and his work on every mirror, and staff donned wigs, head scarves and mini-skirts. They even served cupcakes decorated his initials. 

"It's imperative for our guests to be knowledgeable of our respect for our profession and industry!" says Gengaro.  "We loved sharing our passion for our education and love for the legendary Vidal Sassoon, who plays a huge role evolving us to better our craft everyday!"

Facebook Comments

More from Management Practices

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Load More