Management Practices

The Intersection of Fashion of Beauty

Stacey Soble | June 7, 2012 | 1:13 PM
Photo 1 of 6
Dominic Bertani escorts Jessica Cohen and Julie Devinsky, who were wearing skirts designed by Jamie Presson-Wells.
Photo 2 of 6
Dominic Bertani and his team representing the Dominic Michael Salons in Clayton and Chesterfield, Missouri.
Photo 3 of 6
Dominic Bertani presents the Silver Scissors Designer of the Year Award to Jessie Kritt.
Photo 4 of 6
One of the night's fashion looks.
Photo 5 of 6
Another student's fashion work debuts on the runway.
Photo 6 of 6

For the 20th year in a row, Dominic Bertani and his staff from the Dominic Michael Salons in Clayton and Chesterfield, Missouri, offered their expertise to style the models for the Washington University Sam Fox School of Design and Visual Arts Extravaganza, which features the work of the school’s seniors and juniors majoring in fashion design.

“This is a great event and one that is both enjoyable and gratifying,” says Bertani. “We get to collaborate with fashion design students from a leading university, work as a team styling and finishing 40-plus models, and create hair styles that complete each student designer’s vision.”

With the theme of “Living a Legacy,” this year’s show honored one legacy in particular—Jeigh Singleton—a professor who began teaching at Washington University in 1972 and directed the Fashion Design Program since 1987. The show opened with fall dress groups nine of the seniors for a total of 36 looks. The junior class presented fall suiting and other groupings highlighting knits, spring separates and gowns. The show concluded with the seniors’ signature collections, each with a fully coordinated clothing line.

As part of the extravaganza, Dominic Michael Salons sponsors the Silver Scissors “Designer of the Year” award, which this year was presented to outstanding senior Jessie Kritt.

Prior to the big night, there are several pre-show production meetings between the stylists and the students. For example, stylists are invited to model fittings where the students show their clothing and discuss their ideas on hair and makeup. On dress rehearsal days, faculty, parents and other guests see a preview of the show and that is when the judging is conducted. In addition, stylists are advised in advance of the seniors’ signature collections, which generally represent the most important part of the show.

“This is a huge event in our community, and our involvement reinforces our connection to the university’s student population, as well as to many of our clients who support the event,” says Bertani. “And, we love it! For my younger staff, it is a huge experience to be able to part of this project and the challenge is a refreshing alternative to daily salon work.”

Facebook Comments

More from Management Practices

Marketing Social media-savvy Stylists Jamie Dana and Jay Wesley Olson are desiging Social Media Magic, a two-day workshop to help stylists, salon owners and managers develop a social media brand and cultivate a community.

Learn How to Create Social Media Magic

Stacey Soble | January 20, 2017

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Load More