Close
Management Practices

Facebook Flexibility

Valorie Reavis | May 24, 2012 | 3:36 PM
Valorie Reavis, social media marketing specialist and founder of LinkUp Marketing

Facebook has just made it easier for salons to manage their Facebook pages on the move with the launch of an iPhone application dedicated to business page management. 

Salon page admins can now be as active as they want on Facebook when away from their computers, while keeping any personal pages separate and ensuring their updates will appear as the brand.  The new app allows notifications on new fans and on-page activity to be highlighted on login and it also sends notifications through the iPhone to notify page owners of any important activity to respond to. Apps for iPads and Android have been excluded on this release.

This application is a streamlined version of the original Facebook application that we all use for our personal Facebook pages, but with a few very neat additions, including access to the Insights area for reporting. But its main feature is that it helps page managers separate personal from professional by receiving notifications about business activity and being able to respond immediately, while allowing them to post from their iPhone as the brand, not their person. That wasn’t so easy before

I believe the move will lead even more brands to drive marketing through Facebook. It’s an interesting move because it indicates Facebook is looking for brands to become even more active on the network, making it even more important for salons that want to drive their business to get online. You don’t want to get left behind. Providing tools to page admins so they can interact constantly helps brands be more active within the community and stay abreast of their stats and content.

 Some words of caution:

  • Where there is more than one person managing the salon page, it is crucial to agree how ‘on-the-fly’ posts should be.  It is easy to wander into spam-land.
  • Don’t ignore more strategic tools like online management software in planning campaigns.  This application from Facebook is great for monitoring, but really effective strategies rarely happen on the fly.
  • For those with very active pages, it may be advisable to turn off notifications and simply continue to let current monitoring systems take effect.  For some reason it’s a lot more irritating to get notified by phone.

Valorie Reavis is part of Linkup Marketing, an online and social media marketing specialist focusing on search engine marketingsalon email marketing programs and social media marketing for salons and spas. If you have any queries for the Linkup team check out the website www.linkupmarketing.com, email [email protected], find them on facebook.com/linkupmarketing or follow them on Twitter @linkupmarketing.

Facebook Comments

More from Management Practices

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Marketing Social media-savvy Stylists Jamie Dana and Jay Wesley Olson are desiging Social Media Magic, a two-day workshop to help stylists, salon owners and managers develop a social media brand and cultivate a community.
Marketing

Learn How to Create Social Media Magic

Stacey Soble | January 20, 2017

Stylists Jamie Dana and Jay Wesley Olson team up on a social media workshop that will help attendees avoid pitfalls, cultivate an online presence and develop their personal brand. Held at LBP Studios in Miami, Florida, the workshop is open to all and offers a number of dates to choose from.

Load More