Salon & Spa Services

The Beach Wave

Lauren Salapatek | May 10, 2012 | 7:38 AM

The Director’s Cut Salon
Jefferson City, Missouri

OWNER: Jamie Waier
DESCRIPTION: This unique application and gentle formula contains no Thio, and utilizes Cysteamine, a natural amino acid, to realign the hair’s internal bonds to create a soft sensuous wave. This gentle formula is safe for color-treated hair and incorporates Keratin Fusion Restructurizing Serum to infuse hair with silk and human hair keratin amino acids, which strengthens, protects and adds shine.
PRICE: $70
PRODUCTS/TOOLS NEEDED: Clarifying shampoo, tail comb, sponges or bending rollers, beach wave solution, beach wave curl enhancer
HOW IT’S MARKETED: Offered to clients when they ask about perming their hair but just want a slight wave. Facebook, website.

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