The Beach Wave
The Director’s Cut Salon
Jefferson City, Missouri
OWNER: Jamie Waier
DESCRIPTION: This unique application and gentle formula contains no Thio, and utilizes Cysteamine, a natural amino acid, to realign the hair’s internal bonds to create a soft sensuous wave. This gentle formula is safe for color-treated hair and incorporates Keratin Fusion Restructurizing Serum to infuse hair with silk and human hair keratin amino acids, which strengthens, protects and adds shine.
LENGTH OF SERVICE: 30 minutes
WHO PERFORMS IT: stylist
PRODUCTS/TOOLS NEEDED: Clarifying shampoo, tail comb, sponges or bending rollers, beach wave solution, beach wave curl enhancer
HOW IT’S MARKETED: Offered to clients when they ask about perming their hair but just want a slight wave. Facebook, website.