Cooler by the Lake
Owned by: Jess Stern
Shop established: Fall 2010
Square footage: 900 square feet
Number of Stations: 3
Retail: Lock, Stock & Barrel; Baxters and Grants
“I along with my mom and friends remodeled this whole place, painting and all. When you put your heart and soul into something, you’ll be successful.” —Jess Stern
Nestled just a short stroll to the shore of Lake Michigan in the calm and cultured Milwaukee, Wisconsin, neighborhood of Bayview, Stag Barbershop creates a whole new meaning of classy minimalism. “The building has been a barbershop since the turn of the twentieth century,” says owner Jess Stern, who wanted to continue the practice with a specific vision in mind for a classic barbershop catering to the modern man. Stern, along with her two barbers Sarah Everson and Ivy Gilday, make Stag a hip and close-knit take on a classic cut-and-shave joint. Here, Stern points out the important elements of the design.