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Cooler by the Lake

May 2, 2012 | 2:02 PM
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Stag Barbershop
Milwaukee, Wisconsin
www.stagbarbershop.com


Owned by: Jess Stern
Shop established: Fall 2010
Square footage: 900 square feet
Number of Stations: 3
Retail: Lock, Stock & Barrel; Baxters and Grants

I along with my mom and friends remodeled this whole place, painting and all. When you put your heart and soul into something, you’ll be successful.  —Jess Stern

Nestled just a short stroll to the shore of Lake Michigan in the calm and cultured Milwaukee, Wisconsin, neighborhood of Bayview, Stag Barbershop creates a whole new meaning of classy minimalism. “The building has been a barbershop since the turn of the twentieth century,” says owner Jess Stern, who wanted to continue the practice with a specific vision in mind for a classic barbershop catering to the modern man. Stern, along with her two barbers Sarah Everson and Ivy Gilday, make Stag a hip and close-knit take on a classic cut-and-shave joint. Here, Stern points out the important elements of the design.

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