Close
Management Practices

Pssst! The Facebook Shakeup

Valorie Reavis | February 29, 2012 | 2:36 PM
Valorie Reavis, social media marketing specialist and founder of LinkUp Marketing

Salons have just 30 days to prepare for the most radical makeover to Facebook business profiles since inception. Facebook announced today that it is rolling out a version of its Timeline layout to business pages on March 30th, giving salons a month to prepare.

One of the key differences, which will have a profound effect on how businesses have traditionally attracted attention on Facebook, will be the way information is presented to the user.

“The timeline redesign will force salons and spas to re-think how they engage with their users as this new format relies heavily on activity and how effective a salon is at getting people talking and sharing information,” said Valorie Reavis, founder of Linkup Marketing.  “Facebook is only interested in providing users with relevant and interesting information about what their friends and trusted sources are doing.  That’s its business – showing only the most engaging post to its users and filtering out the stuff they don’t care about.  Salons will have to think about how they can become more interesting and engaged with their audience to stay relevant on Facebook.”

The new layout will include a cover image that spans the top of the profile, a smaller profile image, a chronological layout of the company’s activities on Facebook and a new tricked-out administrator panel that also allows messaging on the page. 

Pssst! The Facebook ShakeupA sample of the new Timeline layout which Facebook will roll out to business pages on March 30.

Salon are already facing an up-hill struggle following the launch of Timeline to personal users late last year when smaller actions such as ‘likes’ dropped off the newsfeed and began appearing in the Ticker on the right of the screen.

“Salons need to create campaigns that drive engagement and get people talking on page and interacting,” said Valorie. “Contests, questionnaires and interesting trivia can all help attract attention. But businesses must take a long-term approach to this part of their marketing mix, rather than dipping in or out if they want to be truly effective on Facebook.”

Valorie Reavis is part of Linkup Marketing, an online and social media marketing specialist focusing on search engine marketingsalon email marketing programs and social media marketing for salons and spas. If you have any queries for the Linkup team check out the website www.linkupmarketing.com, email [email protected], find them on facebook.com/linkupmarketing or follow them on Twitter @linkupmarketing.

 

Facebook Comments

More from Management Practices

SALON TODAY RECOMMENDS: Salon Success Stories—Referrals, Retail, Online Booking and Hiring

Elizabeth Jakaitis | December 9, 2016

Salon ownership is about innovation; implementing new methods that will grow business and client satisfaction is key. At SALON TODAY, we're always on the lookout for accounts from salon owners on ways that they have made their business more efficient and profitable. Here are a collection of success stories gathered by Aveda Means Business which outline paths to gaining referrals, growing retail sales, implementing online booking and hiring smart.

Management Practices
Management Practices

How to Write A Business Plan

September 29, 2016

In addition to being necessary for securing a business loan, a business plan also provides the outline you’ll need to operate (or improve) your business and to provide a long-term game plan. Here we provide a template and break down each component of a strong business plan.

Load More