Salon Business News

Putting Salons at the Clients' Fingertips

Stacey Soble | January 12, 2012 | 4:59 PM

Putting Salons at the Clients' Fingertips


In early January, Procter & Gamble announced the launch of BookUrLook, an exclusive, yet free new Facebook application that connects people with their stylists like never before. For the first time, clients can now schedule appointments, search stylists' portfolios, share ideas for hair looks and communicate directly with the stylist between salon visits for care and styling advice. CLICK HERE to access BookUrLook.

Inspired by the idea of a 24/7 stylist, BookUrLook is launching exclusively with nine premiere New York City salons, including Pipino 57, Pipino Nolita, Hiro Haraguchi Salon, Christopher Crabaugh Beauty, Ricardo Fojas Salon, Alma G Salon, Le Salon d'Art, Red Market Salon and Mario Diab Salon. These salons will post news, promotions and new service techniques, offering more value to their clients. Best of all, immediately following their appointment, clients will be able to upload photos of their "new" look directly to Facebook from the salon.

"The development of BookUrLook was motivated by consumer research confirming that women use social networking sites when looking for a new hair style, cut and/or color. They look to their friends for inspiration and enjoy sharing hair tips and ideas with one another," says Charlie Chappell, associate markieting director, Procter & Gamble. "BookUrLook leverages the power of consumers' social networks, by seamlessly connecting them with their two top influencers—friends and stylists. Moreover, most women will say that their best hair day is after a salon visit; it's the perfect time to update their social profile."

Procter & Gamble worked with GramercyOne to create BookUrLook, which works in conjunction with GramercyOne's SalonBooker to drive clients to salons through Facebook. BookUrLook revolutionizes how salons use social media by offering customers a visual way of choosing a hair style online, and scheduling their appointment directly in Facebook.

Putting Salons at the Clients' Fingertips

The dynamic application helps salons reach new consumers, serves as a forum to showcase their creative abilities through stylist portfolios and leverages the word-of-mouth recommendations spread through Facebook. BookUrLook helps drive loyalty among existing clients by giving them 24/7 on-demand booking options to meet their busy lifestyles.

"I've integrated BookUrLook into my business model as I believe that it will enhance my clients' salon experience and revolutionize the way salons utilize social media tools," says Ric Pipino, celebrity hairstylist and owner of Pipino salons at 57th Street and Nolita. "I'm passionate about my client' hair—both inside and outside of my salons—and I want them to feel like I'm available whenever they need me."

Beginning January 10, users can "Like" BookUrLook on Facebook and access the online reservation tool at While BookUrLook is destined to fan out across the U.S. eventually, in the interim, SalonBooker customers can take advantage of an integrated Facebook application to offer scheduling and gift certificate sales to cleints, anywhere, at any time.

Facebook Comments

More from Salon Business News

Salon Today 200 When Ayla lost her hair during treatment for a rare form of leukemia, her sister and several members of her Brownie troop decided they wanted to donate hair to Wigs for Kids. The team at Impressions in Mequon, WI, made that happen, and here Ayla makes the first cut.
Salon Today 200

2017 Salon Today 200: Philanthropy

Stacey Soble | December 5, 2016

When salons and spas participate in community charities or organize their own philanthropic activity, they often are acting from the heart. But the goodwill generated from these activities serves as a powerful marketing tool and can propel both personal and professional growth. Here are our 2017 Salon Today 200 honorees in the category of Philanthropy.

Salon Today 200 The open concept reception table at Lavish in Webster, TX.
Salon Today 200

2017 Salon Today 200: Customer Service

Stacey Soble | December 1, 2016

When it comes to a client building a long-term relationship with a salon, the level of service a guest receives can be more important than the precision of the haircut of the quality of the color. Customer service impacts the client's overall experience, and the salons and spas who deliver it during each and every visit boost their overall sales along with their client retention figures. Find out who made this year's Salon Today 200 list in Customer Service.

Salon Today 200 The team at Rock Paper Scissor SalonSpa in Santa Fe, NM.
Salon Today 200

2017 Salon Today 200: Employee Education

Stacey Soble | December 3, 2016

For the most successful service providers, education is a career-long process. The best salons develop systems to strengthen the skills and confidnece of their newest team members, whicle encouraging their seasoned staff to continually stretch by brining education into the salon or supporting those who venture out to seek new skills. Find out which salons received top honors in the Salon Today 200 by developing strong education programs.

Salon Today 200 The team from Local Honey in Greensboro, NC.
Salon Today 200

2017 Salon Today 200: Growth, Part Two

Stacey Soble | December 12, 2016

Meet the second half of our 2017 Salon Today 200 Growth Honorees. When a salon or spa masters a number of best business practices, it often fuels its growth. The resulting momentum, as well as the extra resources, often encourage the business and its team to continue to expand as they seek success.

Salon Today 200 The team from The Circle Salon on retreat at the Garfield Park Conservatory in Chicago, IL.
Salon Today 200

2017 Salon Today 200: Salon Culture

December 9, 2016

Announcing the 2017 Honorees in the category of Salon Culture. Culture is that invisible, yet tangilbe, energy that binds and propels a team and attracts clients. A strong culture is hard to define and even more difficult to build. But when mastered, these salons are unstoppable.

Salon Today 200 The team from Tulip Salon & Spa in Fredericksburg, Virgina.
Salon Today 200

2017 Salon Today 200: Technology

Stacey Soble | December 10, 2016

Meet the 2017 Salon Today 200 Honorees in the category of Technology. In today's fast-paced world, technology plays a critical role in boosting a salon and spa to the next lever--from communicating with guests, measuring and motivating team members and keeping all systems running strong.

Load More