Salon Business News

Group 3 Marketing 2012

November 4, 2011 | 3:12 PM
OWNERS: Bart Foreman and Phyllis Foreman

Group 3 Marketing 2012


Group 3 Marketing partners with salon owners to create customized marketing programs that focus on guest retention and increasing guest sales. We use the salon’s point-of-sale data to target underperforming at-risk guests to grow their business and reward and thank high-value guests.

WHY WE’RE DIFFERENT: We don’t think outside the box, we make the box bigger by opening new marketing opportunities to focus on your guests and infl uence the next sale.

HOW WE WORK: We support your guest marketing programs through turnkey, easy-to-use marketing programs that employ database marketing techniques delivered via your website, e-mail, text messaging and direct mail. We help you focus your marketing to your guests, your most valuable asset.

CATCH US AT: ISSE, ISBN, Fashion Focus events

OUR ADVICE: Every guest has potential. Your best guests have the potential to LEAVE. Marginal guests have the potential to become BEST guests, and underperforming guests have the potential to SHINE – but only if you stay connected with them, reward them, thank them and grow them.

PROFIT TIP: Focus on guest retention through a fabulous service experience and a sustaining marketing program that lets you stay connected with your guests.

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