E Salon Spa
The open color bar beckons clients to be part of the color-mixing process. “The scientific process of color mixing adds a level of professionalism to the service and the openness of the process makes trying a color service more inviting,” says Todd. “While the stainless steel counters were not the most cost-effective option, they were the wisest—the color just wipes right off it.”Photo 2 of 7
“No matter how pretty a shampoo area is, it’s not a glamorous space,” says Todd. “Instead we decided to add a wall around the area to give our guests some privacy during the shampoo experience.”Photo 3 of 7
Abstract art from a local artist adds vibrant energy to the departmentalized cutting and coloring areas while backlit stations add to the drama. Learning from experience, Dee Dee Todd nixed her preference for white chairs in the coloring area, opting for black instead.Photo 4 of 7
Todd worked with Eurisko’s Dr. Leon Alexander to create this sophisticated retail space with dramatically lit, modern shelving and oversized photography in light boxes. “The orange/red accent color adds warmth to the coolness of the white shelves, concrete floors and aluminum accents,” says Todd.Photo 6 of 7
Owner: Dee Dee ToddPhoto 7 of 7
Minimalist white furnishings combined with vivid orange/red background and bold splashes of color at E Salon Spa serve as a wake-up call to the sleepy community of Bakersfield, California. And, that’s just what owner Dee Dee Todd expected.
“There’s not a lot of modern design in Bakersfield, and we’ve had an overwhelming positive reaction to the uniqueness of our salon,” says Todd. “The brighter colors brings up people’s level of excitement and enthusiasm, and you can feel that energy in the salon.”
Todd commissioned a local artist, Johnny Ramos from Bossanova Studio, to design original artwork that would enhance the color scheme and add even more energy to the simplistic design. “To create his works, he gets up on a ladder and drops paint from different levels, creating extremely abstract pieces. I just love him.” Join Todd, as she gives you the pictorial tour of her new space.